PoolToday, a pool service marketplace, is now available to the general public in over 100 cities across Florida, California, Texas, Arizona and Nevada. PoolToday offers an Uber-like experience for homeowners to manage their weekly pool service and order additional on-demand cleanings with as little as two-hours’ notice. The company has over 20,000 weekly pool cleanings scheduled since launching in November 2019.
“While building my last startup, I noticed even
though I was spending over $1,000 a year on pool service, it was never clean
when I wanted to use it on the weekends,” says co-founder and CEO of PoolToday, Santo J.
Leo. “The last thing I wanted to do after an
exhaustive workweek was clean it myself in Florida’s humidity.”
PoolToday’s app gives homeowners
control of their pool maintenance experience from their smartphone. From the
app homeowners can order a one-time on-demand pool cleaning, book a cleaning up
to 30-days in advance or subscribe to a weekly pool service.
Once a service is booked,
the app pushes updates to the homeowner’s phone such as which pool pro is assigned to
their appointment, when they are on the way, have arrived and when the service
is completed. Upon completion, homeowners receive a digital receipt that
includes detailed before and after photos, and an opportunity to privately
review the service in order to help PoolToday ensure quality. PoolToday offers
24/7 live chat support and a referral program that allows homeowners to gift
free trials to other homeowners and earn rewards such as free cleanings in
return. Services are priced competitively based on local average rates.
PoolToday curates a select
group of top-rated pool service contractors in each market who are vetted,
pre-qualified, insured contractors — which are ultimately managed by the team
at PoolToday. PoolToday focuses on ensuring contractors on the platform are
generating more than $100,000 in annual income. Furthermore, because each
marketplace is strictly curated, the contractors on the platform can now enjoy
a day off, take a sick day or a vacation without risking their livelihood.
PoolToday estimates the program reduces contractors overhead and increases
their cash flow by over 20% by handling scheduling, billing, marketing and
PoolToday is available in
the Apple App Store and Google Play App Store. A full list of service locations
is available on the app or online at pooltoday.co/locations. If PoolToday is
not live in a city yet, homeowners and/or pool pros can request it be launched
there — often within a week.