The comprehensive plan defines PHTA’s core purpose, mission statement, core values and more.
The Pool & Hot Tub Alliance unveiled its official strategic plan — the first of its kind for the alliance. This detailed plan clearly defines PHTA’s core purpose, mission statement, values, pillars and more.
“This plan will serve as our foundation, define our priorities and chart PHTA’s pathway into the future,” says Sabeena Hickman, PHTA president and CEO.
Hickman took the lead on creating the strategic plan along with members of the PHTA board of directors and the leadership team. Together, the team successfully developed the first strategic plan for the unified group, which was approved at the PHTA’s August board of directors meeting.
The process started in December when PHTA sent a comprehensive survey to all members and conducted an environmental scan to identify the challenges and opportunities that will impact the industry in the coming years. “Our goal was to be inclusive and transparent throughout the process and get as much input as possible from the members that we serve,” says Chris Curcio, PHTA chairman of the board.
“Once we reviewed the results, we turned our focus to creating the PHTA mission and vision statements and identifying broad themes and goals to address the challenges and opportunities identified in the environmental scan,” Hickman explains.
Building upon the PHTA’s values and goals, the strategic planning team formulated three core pillars: Educate, advocate and elevate. These three pillars focus on education programs and delivery, government relations and advocacy, certification and professionalism, chapter relations, and PHTA’s spiritual purpose.
“We are now working to finalize development of implementation plans with our committees and councils, and execution of the strategic plan will start in the last quarter of 2020,” Hickman says.
The final approved PHTA strategic plan is as follows:
To promote safe and healthy pool and hot tub environments for people to share enjoyable aquatic experiences.
The Pool & Hot Tub Alliance protects and advances the common interests of the industry by providing education, advocacy, standards development, research and market growth to increase our members’ professionalism, knowledge and profitability.