Pool & Hot Tub Alliance Launches Women of Water Podcast
The Pool & Hot Tub Alliance announced the launch of Women of Water, a new video and audio podcast celebrating the women who are shaping the industry, launching Sept. 22. Hosted by PHTA president and CEO Sabeena Hickman, each episode features a candid conversation with a woman whose experience and leadership offer valuable lessons for professionals at every stage of their careers. Topics will range from career transitions and mentorship to navigating barriers, building confidence, leading through change and creating new opportunities for others.
“Women are shaping every part of the pool, spa and hot tub industry, and their stories deserve a platform,” Hickman says. “This podcast goes beyond job titles to explore the pivotal moments, challenges, mentors, risks and unexpected opportunities that build a career. By sharing those experiences honestly, we can help women see new possibilities for themselves, strengthen connections across the industry and encourage the next generation of leaders to step forward.”
New Women of Water episodes will be released twice each month in video and audio formats. Viewers and listeners can follow the series on YouTube, Apple Podcasts, Spotify and other major podcast platforms. Each full episode will also be supported by short-form video content designed to extend the conversation and reach new audiences across digital channels.
The podcast expands Women of Water into an ongoing storytelling and professional-development platform that complements the initiative’s in-person events, virtual learning sessions and industry engagement opportunities. A dedicated WOW task force provides direction and guidance to help ensure programming reflects the interests and needs of women working throughout the aquatics industry.
Launched in 2025 by PHTA and founding sponsor POOLCORP, Women of Water supports women across every segment of the pool, spa and hot tub industry. The initiative is also supported by charter sponsors Backyard Oasis, BioLab, Carecraft, FLUIDRA, Hayward, Heritage, MPG, OnCore Filtration, Pentair Pool and Solenis.
To watch, listen and subscribe to Women of Water, visit phta.org/education-certification/podcasts/.
