POOLCORP Hosts 2026 Retail Summit, Highlights New Products and Initiatives
POOLCORP, a wholesale distributor of swimming pool and backyard-related products, hosted more than 1,500 pool retailers and vendors at its 15th annual POOLCORP Retail Summit in Houston, Texas, showcasing new product launches, training programs and technology updates aimed at supporting independent pool retailers before the 2026 season.
The event featured product demonstrations, vendor exhibits and educational programming focused on improving operational efficiency and profitability for pool retailers.
“This year’s Summit was an incredible way to kick off the year — bringing together hands-on product demos, impactful training, inspirational keynotes and exclusive vendor offers designed to help our retailers operate smarter and drive stronger margins for the 2026 pool season and beyond,” says Kendall Large, vice president of marketing at POOLCORP.
During the opening general session, POOLCORP highlighted several new product and program introductions, including Regal Royal Treatment and E-Z Clor Gold Standard chemical systems, which the company said are designed to simplify pool maintenance while improving water clarity and comfort.
The company also promoted the SuperPro XTREME Filter, describing it as a single-element filtration solution capable of performing at the level of a quad filter.
POOLCORP additionally announced exclusive vendor partnerships with Aiper and Moov.
The company said its newly formed Retail Solutions Team led training sessions focused on retail branding and advanced selling strategies. Retailers also participated in peer-to-peer discussions intended to provide a forum for independent business owners to share operational insights and experiences.
“Our focus continues to center around delivering tangible value for our retail customers by helping them enhance their product portfolio, in-store experience and supporting their profitability throughout the season,” says Jonathan Pechon, vice president of supply chain and operations at POOLCORP. “By leaning into our deep relationships with the industry’s most trusted and leading suppliers, we’re able to create exclusive opportunities that help retailers improve in-season margins and compete more effectively in their local markets.”
POOLCORP introduced updates to its digital tools, including a next-generation ordering experience on POOL360.com with expanded shipment, delivery and pickup options, as well as real-time order tracking. The company also showcased new enhancements to POOL360 WaterTest and POOL360 PoolService, aimed at streamlining retail operations and improving customer experience.
Retailers who were unable to attend can view highlights through a summit recap video. Additional information about the company’s retail programs and future summit participation is available through local POOLCORP sales centers or on POOLCORP.com.
