Protecting Precious Lives
Why pool pros must lean into marketing safety equipment
A pool fence would have saved Joshua and Christian DeMello.
In January 2010, the 13-month-old twins drowned when they escaped from their grandparentsā house and fell into an unsecured pool.
There were no alarms or fences. Their mother found them in the pool.
āToday, I believe in multiple layers of prevention,ā says their father, Paul DeMello, who founded Just Against Children Drowning, a nonprofit to spread awareness about drowning and prevention measures. āThe more layers you have, the fewer chances something could happen. I really believe my kids would still be alive today if a fence would have been up.ā
Fences can really slow a child down, he says.
Each year in the United States, drowning is the fifth leading cause of unintentional injury death of all ages, according to the Centers for Disease Control and Prevention.
Before a pool build, water-safety education must be a priority, says Jon Krawczyk, owner of Superior Pools of Southwest Florida. Before tragedy strikes, pool builders should suggest to homeowners equipment barriers like fences and alarms. In some cases, itās the law.
Krawczykās employees begin the customer education process during property surveys. As they do a walk through, customers are asked if they have kids. If so, appropriate safety measures like high fences, battery-powered alarms, sliding door locks and in-pool alarms are mentioned.
Florida law mandates that all pools, hot tubs and spas have at least one safety feature. Krawczyk implemented a policy where all his clients are required to sign a safety agreement that indicates which safety equipment the customer will use, and he says he would do this even if it wasnāt mandated. If a potential customer wonāt sign his companyās safety agreement, Krawczykās company declines the job.
āTo me, thereās no foolproof device out there though,ā Krawczyk says, who has a 4-year-old son and a pool at his home. āSupervision is the number one key.ā
Even though his son āswims like a fish,ā Krawczyk has a pool fence, and he tells customers that while it may āugly upā the aesthetic factor, his childās safety matters more.
If a customer doesnāt like Krawczykās built-in safety requirements for the bid, he lets them know they should find a different pool builder.
āIām not going to take that risk with a life,ā Krawczyk says.
Mario Rossetti, president of business management firm Rossetti Enterprises, LLC, and The University of Pools & Spas, shares this view. āLet your competition build the pool,ā Rossetti says of homeowners who refuse to take the recommended safety measures.
But, Rossetti says, the messaging should not stop there: āImmediately after refusing the work, send an email and letter to the homeowners explaining your strong recommendations for the safety of their family, friends and neighbors as your reasons for refusing to build the pool,ā Rossetti says. āFile these documents in a safe place. You will likely need them later to avoid being pulled into a lawsuit [if a tragedy occurs].ā
Rossetti says builders should automatically include some safety
equipment in their bid. āWe
are the professionals ā the experts,ā he says. āSome safety features are mandated by various governmental agencies,
like anti-vortex or dual main drains, etc. Every pool manufactured by
professional pool builders should be constructed with safety in mind.ā

DeMello believes the pool industry must be at the forefront of marketing the best safety equipment, particularly fences. āYou can build luxury pools and still have the best safety features,ā DeMello says. āI applaud anyone in the pool industry talking about this. Itās not about stopping the building of pools. Itās about educating.ā
DeMelloās nonprofit donates Life Saver Pool Fences to families in the Department of Children and Families system who have experienced a drowning or near drowning on their property. JACD also has a pay-it-forward program to install pool fences, with all proceeds funding local community swim and CPR lessons.
Itās his way of giving back and honoring his boys, who would have turned 9 this year. While his story is always difficult to tell, he hopes the message is clear to pool experts and pool owners: Itās simple to prevent a tragedy like his own.
āItās not really expensive to put up a fence,ā DeMello says. āI wish there were a way to measure all the lives that have been saved by a fence.ā
