SafeSplash Expands S.A.F.E.R. Swimmer Promise Nationwide

SafeSplash Swim School, a learn-to-swim and performance-based swim school with a network that includes brands like Swimtastic, Saf-T-Swim, SwimLabs and Miller Swim School, announced the nationwide launch of its S.A.F.E.R. Swimmer Promise. This outcome-driven program is designed to help parents better understand what it takes for a child to become safer and more confident in the water.  

Drowning remains the leading cause of accidental death for children ages 1-4. Nearly 70% of toddler drownings occur during nonswim time, such as backyard play or family gatherings, and 88% of children who drown do so with at least one adult present, according to Safe Kids Worldwide. 

“One of the biggest misconceptions we see is that swimming is a quick skill to pick up,” says Chris Harkness, president of SafeSplash Swim School. “In reality, becoming water-safe is a progression. Starting earlier gives families a meaningful head start, and our S.A.F.E.R. Swimmer Promise helps make that journey clear, structured and measurable rather than uncertain.”

Introduced in early 2025 and now available at SafeSplash locations nationwide, the S.A.F.E.R. Swimmer Promise is the industry’s first outcomes-driven, milestone-based learn-to-swim program. It promises that children ages 4 and older will master 10 essential self-rescue and water-safety skills within one year or less. Backed by the National Drowning Prevention Alliance, the program has seen over 7,000 swimmers successfully pass the S.A.F.E.R. Swimmer Promise test. 

The program breaks the learning process into clear milestones. Parents see where they are, what skills come next and how close their child is to reaching critical safety benchmarks. If a child does not meet the promised milestones within a year, SafeSplash offers up to two complimentary months of lessons until goals are met. 

“For families, clarity builds confidence,” Harkness adds. “When parents understand where their child stands and what progress looks like, it removes a lot of fear and guesswork. That transparency is powerful, especially when the stakes are as high as water safety.” 

For more information, visit safesplash.com/safer-swimmer-promise.