SafeSplash Swim School Consolidates Under One Brand

ByPoolPro
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Streamline Brands, part of Youth Enrichment Brands and the nation’s largest swim school operator and franchisor, has consolidated its swim school network under a single name: SafeSplash Swim School.

The company, which operates over 200 locations nationwide, will retire its former corporate identity and transition all schools to the SafeSplash brand. Several previously acquired schools are also switching, with AquaKids completing its transition in August and The Swim Revolution and Fish Tails expected to rebrand in September.

safesplash

The move is designed to create a unified identity, improve brand recognition and drive operational efficiencies across its franchise system, according to SafeSplash.

As part of its programming, SafeSplash highlights its S.A.F.E.R. Swimmer Promise, which guarantees children ages 4 and up enrolled in designated group lessons will master 10 self-rescue and safety skills within one year of consistent attendance. If not, the company provides additional lessons at no cost until the student passes the S.A.F.E.R. Swimmer Test. To date, over 3,500 children have completed the program.

For more information, visit safesplash.com.

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