Step into Swim

Step Into Swim Announces Partnership With Stew Leonard III Water Safety Foundation

Step Into Swim, a nonprofit initiative of the Pool & Hot Tub Alliance dedicated to creating more swimmers through education, announced a partnership with the Stew Leonard III Water Safety Foundation. The foundation committed $200,000 and received a direct match from the PHTA board of directors, which will help Step Into Swim provide grants to learn-to-swim providers and fund 40,000 swim lessons for children. 

The Stew Leonard III Water Safety Foundation was founded in 1990 by Kim and Stew Leonard, Jr., who lost their 21-month-old son, Stew Leonard III, in a drowning accident. The foundation focuses on water safety awareness and education initiatives by funding hundreds of lifeguard training and more than 10,000 free or low-cost swim lessons for children each year. 

Drowning is the leading cause of unintentional death for children ages 1–4. Receiving swim lessons from a qualified instructor reduces the risk of drowning by 88% for that same age group. 

- Sponsor -

“We love Rowdy Gaines and Step Into Swim,” Kim and Stew Leonard, Jr. say. “Its mission aligns with ours beautifully. We are thrilled to have created a partnership and look forward to working with them to prevent drownings.”

Step Into Swim is funded through contributions, and 100% of donations go to learn-to-swim programming. To learn more, visit stepintoswim.org.

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