Streamline Brands Celebrates National Water Safety Month 

During National Water Safety Month in May, Streamline Brands, part of Youth Enrichment Brands and the world’s largest operator and franchisor of swim schools, will launch a national campaign in partnership with the National Drowning Prevention Alliance.

This initiative challenges families and caregivers to take the Water Safety Pledge and commit to learning and practicing the Five Layers of Protection, a proven, evidence-based framework developed by NDPA to significantly reduce the risk of drowning. Streamline Brands has set a goal of collecting 25,000 pledges throughout the campaign, turning advocacy into life-saving action. To motivate participation, the swim school that gathers the most pledges will be awarded a scholarship to provide free swim lessons to a local family.

Alongside the Water Safety Pledge, Streamline Brands is offering the newly launched S.A.F.E.R. Swimmer Promise. The program promises tangible results within one year, with up to two additional months of free lessons if goals aren’t met. Supported by NDPA, the S.A.F.E.R. Swimmer Promise is designed to address the childhood drowning epidemic by teaching critical skills, including floating, rolling to breathe and swimming to safety.

For more information or to take the Water Safety Pledge, visit watersafetymonth.com.

To learn more about the S.A.F.E.R. Swimmer Promise and explore participating locations, visit safesplash.com/safer-swimmer-promise.