Misty Knight, technical sales manager for Zodiac Pool Systems, says her customers become like extended family. Bryan Banta, owner of B&B Pools in Pompano Beach, Florida, can attest to that. “Misty answers the phone when others don’t,” he says. “She’s available to me when I need her.” Establishing a strong B2B relationship between pool professional…
Industry leaders are often industry innovators, too. Several pool companies are using cutting-edge strategies and business practices to expand their market reach, grow their business and save on overhead costs. Absorbing Electrical To make its off-season more profitable, Aqua Quip in the Seattle, Washington, area, started its own electrical division of the company in 2006…