How to not fall prey to hackers By Ashe McBrayer We’ve seen a sharp rise in crypto viruses in the last few months. A crypto virus is a nasty computer program that takes all your data and puts a nice sturdy padlock on it so you can’t get to it anymore. The creator of…
If there were a way to turn $1 into $38, would you do it? Bet you would! In its 2015 National Client E-mail Report, the Direct Marketing Association reported an average $38 return for every dollar spent on email marketing. That sounds great — but there are rules of engagement to put the email marketing…
What good is investing in an email marketing campaign if you don’t see a lucrative return on that investment? Depending on emails as the only way to reach prospects will limit their effectiveness. Most people don’t do any follow-up on email campaigns, says Allison Reynolds, co-founder of and email campaign manager for The Get Smart…
Previously, we touched on the first step to getting potential customers to read your email marketing campaign: avoiding the spam folder. The subject line and preheader text are vitally important to deliverability, but there’s more. Allison Reynolds, co-founder of The Get Smart Group marketing firm, oversees email marketing campaigns for its clients. She says the…
Previously, we covered finding an email service provider (ESP) for your email campaign and some available options; now you need a strong list of contacts to receive this marketing — in their inbox, not the spam folder. First, implement email list-building tactics. “The best thing you can do is put a signup form or an…
The most successful email marketing campaigns are done through software or a service that not only allows customization of a top-notch digital presentation, but also captures data to follow your ROI and aid in making leads into customers. Here are a few of the programs available to assist your efforts. benchmarkemail.com Base Price: The free…