A pool company in a Chicago suburb strives to maintain business as usual during COVID-19By Michelle L. Cramer Fifty miles northwest of Chicago, the small suburb of Marengo, Illinois, houses a Dollar General, two gas stations, a small family-owned grocery store and the offices of J.F.Y. Pools. Since a shelter-at-home mandate was enacted by the…
Misty Knight, technical sales manager for Zodiac Pool Systems, says her customers become like extended family. Bryan Banta, owner of B&B Pools in Pompano Beach, Florida, can attest to that. “Misty answers the phone when others don’t,” he says. “She’s available to me when I need her.” Establishing a strong B2B relationship between pool professional…
If a backyard renovation is on the agenda, homeowners will look for pictures of completed projects to start brainstorming for their own. And with more than 40 million unique users a month, Houzz has become a highly popular platform for design and renovation photos. “People invest in pools for [a certain] lifestyle, and nothing communicates…