Web maintenance is a necessary, time-consuming task for pool professionals. When balancing other business priorities, website issues can go undetected for weeks. That’s where learning the basics of Google Search Console can help. The Biggest Benefits of Google Search Console Google Search Console provides tools and reports to measure a site’s search traffic and performance….
The global pandemic of 2020 will also go down in history as “the great accelerator.” Contactless payments, curbside delivery and cashless orders are just a few examples of trends that were well underway and got pushed into overdrive as the pandemic took hold. Shopping malls, restaurants and traditional retailers closed — in some cases permanently….
Pool and spa dealer internet marketing consultant, David Carleton, introduces his book The Book on Internet Marketing for Pool and Spa Dealers, which contains years of marketing wisdom, insights and proven techniques for increasing sales for pool builders, hot tub dealers and sauna retailers. It is being sold on Amazon. “Even in today’s hyperactive pandemic…
If a backyard renovation is on the agenda, homeowners will look for pictures of completed projects to start brainstorming for their own. And with more than 40 million unique users a month, Houzz has become a highly popular platform for design and renovation photos. “People invest in pools for [a certain] lifestyle, and nothing communicates…