Pacific Pools

  • The Backyard Boom

    ByBethany Branscum

    For decades, Latham has helped shape the swimming pool industry, growing from a regional pool company into one of the world’s largest manufacturers of in-ground residential pools and backyard products. As the company marks its 70th anniversary, the milestone offers a chance to look at not only its evolution but also how the role of the backyard pool has changed alongside American homeowners.

  • And…Action!

    ByWil Harrington

    In the digital age, customers and pool professionals can interact in more ways than ever before. Website building, marketing and general media play significant roles for many pool service and supply companies. One way pool pros can support their customers and the health of their business is through how-to videos. Kelly Skelton, director of marketing…