Charting the Course

Charting the Course

BySteve Hasenmueller

Just about everyone has hopes, dreams or goals — whatever word you want to use — something short or long term they want to accomplish. If they are not written down, they’re actually a wish instead of a goal. There is magic in writing goals down, as well as research that supports the difference in accomplishment between written and unwritten.

Lights, Camera…SELL!

Lights, Camera…SELL!

ByJim Raposa

In the last issue, Brett Lloyd Abbott, marketing strategist and president of MYM Austin in Austin, Texas, and Mike Logan, owner of Logan Pools in Brentwood, California, both named introduction videos as an important tool before visiting a client in their home. In-home selling can feel like hand-to-hand combat for many salespeople. It needn’t be,…