The Amenity Collective, North America’s leading provider of single-source solutions across the aquatics, fitness and recreation industries, announced two senior leadership appointments. Phil Carter and Kevin Mac have both been named executive vice presidents of new business development, responsible for leading integrated commercial strategy across The Amenity Collective’s 12 brands.
Revenue opportunities in the offseason really begin during the season, when pool companies plan with clients and lock in projects before pools close.
Nelly Allen’s career has shown her that leadership in the pool industry is primarily about people. She has worked across nearly every corner of the business, from service and repairs to retail, commercial aquatics and construction. Today, she serves as director of sales and communication at The Amenity Collective, which operates across North America.
In today’s market, the commercial pool is no longer just a feature — it’s a centerpiece, a sales magnet and often the crown jewel of high-end developments.
The tides are turning for the pool service industry. With more companies entering the market aiming to acquire smaller pool service companies, the industry is seeing a shift toward consolidation, which started in earnest in 2020 and continues to gain momentum. “There are many people out there who love the industry, but they don’t want…