Planning Your Paid Marketing
When you first learn to swim, you start in shallow water with a kickboard and floaties. Most people don’t just jump off the highboard on day one.
Content Marketing for Pool Companies
Content marketing can be a powerful way to signal that your pool business is strong and professional without having a conversation. I’ve seen it myself; content marketing can bring you leads you may not have received otherwise. However, content marketing can mean different things to different business owners. What does good content marketing look like…
The Content King
When it comes to pool service and upkeep, David Van Brunt is more or less a walking encyclopedia.
Pool School
Swim University does not offer a four-year degree or doctorate; no sheepskin is earned and there are no football tryouts. Instead, Swim University offers a flood of knowledge from its founder and creator, Matt Giovanisci. If it has to do with the operation of your pool, Giovanisci’s media-rich and enlightening website, swimuniversity.com, probably has a…