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Ultra Pool Care Squad targeting national growth

 Ultra Pool Care Squad, a new pool and spa service franchise founded by Explore Industries, a worldwide fiberglass pool and pool cover manufacturer, has emerged to capitalize on the growing number of pool installations in the U.S. and gain market share of the nearly 5.6 billion residential pool aftermarket. The franchise is targeting markets across Tennessee, Texas, Florida and Arizona for franchise growth in 2022 and coast to coast expansion over time.

Ultra Pool Care Squad was founded in 2020 after feedback from Explore Industries customers indicated a need for professional pool education and reliable, weekly pool maintenance. Primed to meet the growing need for trustworthy pool services, the franchise is projected to grow at a rate of 25-50 new franchisees per year, as both existing and aspiring business owners are attracted to its eye-catching brand, its untapped income potential, and its turnkey pathway into the pool and spa service industry.

“We anticipate strong franchise growth in 2022, as prospects come to realize no other company can offer expert pool services to meet consumer demand as efficiently as we can,” says COO Amy Lawhorne. “We’re backed by a global pool manufacturer and have a leadership group in place that offer franchisees crucial resources, advice and expertise needed to run and maintain a successful franchise – we have the unique ability to take this home service brand to the next level.”

“With pool ownership growing even before the pandemic surge in home services spending, franchises are positioned to succeed using a recurring revenue model that is recession-resistant and Amazon-proof, while also addressing the growing pool care needs of veteran and novice pool owners,” says Robert Mitchell, head of franchise development for Ultra Pool Care Squad, noting there were over 97,000 pool installs in the United States in 2020. “We’re looking for franchisee candidates willing to take initiative and dive right into the residential pool aftermarket, and who want to grow their business and provide more value to customers and employees without geographically having to expand.”

Ultra Pool Care Squad requires a low initial investment ranging from $75,000 to $153,000, as it requires no brick-and-mortar store and minimal employees. Due to Ultra Pool Care Squad’s industry relationships, franchisees also have access to other channels of revenue they can choose to add to their business in addition to pool servicing, including the installation and maintenance of pool covers, repair of fiberglass pools, replacement of pool liners and delivery/setup of spas. Pool equipment and branded chemicals will be added optional channels over time.

Ultra Pool Care Squad provides franchisees with top-notch, thorough education and time-tested processes to run and support a franchise, marketing support and access to vendors. All franchisees must attend the 11-day Ultra Pool Care Squad University, featuring an interactive classroom and scenario-based, immersive training.

For more information about Ultra Pool Care Squad’s franchise opportunities, visit upcsfranchise.com.

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