Skip to content
  • ArticlesExpand
    • 30 Under 40Expand
      • 2025 Nominations
    • Features
    • Industry VoicesExpand
      • At The Shop
      • Operator
      • Training
      • Viewpoints
      • Profile
      • IPSSA Community
    • Pool BusinessExpand
      • Service
      • Builder
      • Commercial
      • Water Care
      • Pool Ops
      • Equipment
      • Marketing
    • News
    • Web Exclusive
    • Welcome
    • Sponsored ContentExpand
      • Rule the Pool with Pentair
      • Danielle’s Tips
  • Issues
  • En Español
  • SubscribeExpand
    • Print
    • Newsletter
    • Shop
  • MoreExpand
    • Top Products
    • TradeCertifiedExpand
      • Manufacturers
      • Local Dealers
PoolPro
PoolPro

Author: Larry Heuvelman

Larry Heuvelman started his first successful business in 1978 at age 14. He has been self-employed since 22, ultimately consulting for small-business owners and their companies since 2002 using The Owner Philosophy.
Thinking Differently, Part 4
Training

Thinking Differently, Part 4

ByLarry Heuvelman November 1, 2015April 30, 2020

Not following the payment structure I described in part three of this series can cause you big problems. Customers who deviate from this will cost you a lot of money, not only in not getting paid but also in attorneys’ fees.  In your sales contract, add a binding arbitration clause. People argue this with me,…

Read More Thinking Differently, Part 4Continue

Thinking Differently, Part 3
Training

Thinking Differently, Part 3

ByLarry Heuvelman August 1, 2015April 30, 2020

Every company has some version of MSP — marketing, sales and production — and it is an extremely valuable tool. However, few use it in the manner I am about to describe, and I think we are often doing it all wrong. Most companies spend money advertising, then they or their salesperson runs to the…

Read More Thinking Differently, Part 3Continue

Thinking Differently, Part 2
Training

Thinking Differently, Part 2

ByLarry Heuvelman May 1, 2015April 30, 2020

The most important time in your business is the time you take away from your business. Call it what you want — vacation, holiday, retreat, getaway — but the longer you stay away, the better you and (probably) your business will be. There is a certain serenity in being away from your business: It clears…

Read More Thinking Differently, Part 2Continue

Thinking Differently, Part 1
Training

Thinking Differently, Part 1

ByLarry Heuvelman February 1, 2015May 1, 2020

What do you want from your life? Such a loaded question and not easy to answer. Most have a general idea within a few minutes; a more detailed definition is usually a week or so away. The problem with this question is the societal and self-imposed walls and limitations we put on ourselves. As young…

Read More Thinking Differently, Part 1Continue

© 2025 PoolPro. All Rights Reserved.

Contact

3334 W. Main St., Ste. 473
Norman, OK 73072
info@kendrickcontent.com

About PoolPro

PoolPro is the definitive trade publication for the swimming pool industry, committed exclusively to reporting vital market topics and practical tips to aid pool professionals in the day-to-day operation of their businesses.

  • Home
  • Current Issue
  • Articles
  • Features
  • News
  • 30 Under 40
  • Past Issues
  • Print Subscription
  • Cart
  • Contact
X
Search