SafeSplash Swim School, a learn-to-swim and performance-based swim school with a network that includes brands like Swimtastic, Saf-T-Swim, SwimLabs and Miller Swim School, announced the nationwide launch of its S.A.F.E.R. Swimmer Promise.
AquaWorx has introduced a larger commercial equipment pack designed for aquatic facilities that use large sand filters and pumps.
USA Swimming announced a new multiyear partnership with Endless Pools, naming the company the Official Swim Spas Supplier of USA Swimming through 2028. Beginning Jan. 1, 2026, Endless Pools began providing USA Swimming member clubs, fans and event attendees with access to its aquatic fitness and swimming products.
Magic Plastics has released its 2026 product catalog, a 24-page publication highlighting the company’s full range of pool and spa components.
Team Horner Group announced the promotion of Bob Kulstad to executive vice president and chief financial officer, and Jennifer Doles to vice president of finance and accounting, effective Jan. 15.
Skimmer has released its 2026 State of Pool Service Report, a data-backed look at how pool service companies nationwide are adapting to rising customer expectations, tighter labor markets and continued cost pressure.
Maytronics introduced its Dolphin EON line of robotic pool cleaners at CES Unveiled in Las Vegas. The Dolphin EON is capable of operating in water as shallow as 8 inches, allowing it to clean tanning ledges and Baja shelves that typically require manual maintenance, according to Maytronics. The robot provides full pool coverage, including walls, steps and corners.
Pebble Technology International has launched PebbleTec Glass Tile, its new line of glass pool tile.
Continental will launch three pool liner designs, Prism Cove, Athens Jewel and Indigo Tide, at the 2026 Pool & Spa Show, Jan. 27-29 in Atlantic City, New Jersey. Prism Cove incorporates rich blues, dynamic movement and a polished finish to create a pool that looks and feels like a resort. Designed by the same team behind Starlight Swirl and Seaglass pool liners, it brings a new luxury design to Continental’s collection.
Easton Select Group, a growing national platform focused on making pool ownership easy through premium service, plunge pools and construction, announced the acquisition of South Shore Pool Supply, a family-founded and -operated company that has served Boston’s South Shore for over six decades.
Pentair Pool, a global leader in sustainable pool solutions, announced the winners of the 2025 Pentair Pool Pro Awards. This year’s award theme, The Backyard Legends, honors the multifaceted pool professionals who keep pools swim-ready and help customers safely and sustainably enjoy water.
Easton Select Group, a national platform of premium pool service, construction and related services, announced the acquisition of Blue Wave Pool Service and Supplies, Inc., a Connecticut-based provider of residential and commercial pool service, renovation, inspection and training.