January 28-30, 2020 at the Atlantic City Convention Center in Atlantic City, New Jersey
Developing your business for growth begins with education. These educational sessions at The Pool & Spa Show will point you in the right direction.
(Send your technicians to this one!) Rookie to All-Star: The Fundamentals of Pool & Spa Service Taught by a former PoolPro panelist Monday, January 27, from 12:30 to 5 p.m. Presented by Brian Diglio, Blue Wave Pool Service What is the next step for those employees you have identified as having long-term potential in your company? They have survived a season or two, but they need to boost their skills before spring rolls around. Now is the time to take them from a Rookie to an All-Star. This fundamentals course provides concise and comprehensive ways to better understand the pool trade. This session is designed by pool industry experts for all service technicians and those working with pools. You will gain more practical knowledge, fine tune specific skills and build more confidence.
Mining Your A$$ETS — Maximizing Your Business’ Bottom Line Monday, January 27, from 12:30 to 2 p.m. Presented by Dennis Gray, Backyard Brands Inc. This workshop will illuminate one of the greatest threats facing professional retailers in our industry: Accelerated customer defections of aftermarket products (parts, accessories, water care, etc.), and will introduce corrective actions and behaviors. Discussion will include how the sale of new pool projects and hot tubs has added to this problem and has led to losing recurring revenue to the aftermarket business. Attendees will leave with a fresh perspective on this largely hidden but significant and growing problem.
Qualifying for Fun and Profit Monday, January 27, from 2:15 to 3:45 p.m. Presented by Mario Rossetti, Rossetti Enterprises Qualifying leads is a misunderstood and almost ignored process in our industry. Wasting time and resources on less-than-qualified prospects is a profit killer. When leads are plentiful, as is the case of the economy today, it becomes critical to qualify leads quickly and efficiently to be sure time and expertise is spent on prospects who offer the best chance for success.
WAVE Event WOW! Service – Creating Customer Experiences That Keep Customers for Life Monday, January 27, from 4 to 5 p.m. Presented by Jay Forte, Humanetrics By learning how to create and deliver memorable customer experiences, you amplify customer connections while building loyalty. Objectives: Introduce the goalposts method of problem solving; assess your business and brainstorm to create memorable customer experiences; and choose one to implement and build a plan for its implementation.
Developing a Strong Organization Through Team Building Tuesday, January 28, from 8:30 to 10 a.m. Presented by Mark Kremen and Robert Kane, Training Unlimited Your employees are the most important people within your organization. They are the key to your success. This workshop will explore how to build a strong and effective team. It will provide the tools to take back to your organization for immediate implementation, plus guidance on how to build and maintain exceptional teams.
Get Out of Your Comfort Zone: How to Start Digital Marketing Tuesday, Jan. 28, from 10:15 to 11:45 a.m. Presented by Steve Berens, Clear Comfort In 2020, good digital marketing will set thriving pool and spa businesses apart. This session identifies how your business can easily and cost effectively approach digital marketing, whether you’re an established industry leader or a small dealer.
The Deadly Dozen Company-Crushing Killers Wednesday, Jan. 29, from 8:30 to 11:45 a.m. Presented by Brett Abbott, Pool Builder Marketing, LLC There are 12 company-crushing killers potentially running loose inside your business. Called The Deadly Dozen, any one of them can cause your company to get stuck, stagnate and even go out of business. This course will expose those revenue assassins and give you the weapons to root out and destroy these enemies of profit and progress before they destroy your company.
Google Ads — How to Get Results and Not Get Burned Thursday, Jan. 30, from 8:30 to 10 a.m. Presented by Brett Abbott, Pool Builder Marketing, LLC Pay-per-click advertising (Google Ads in particular) can make you a lot of money, but it can also drain your bank account in a hurry if you’re not careful, especially now that so many of your competitors are doing it. Find out from the experts why 90% of all PPC advertisers barely break even while the top 10% make money hand over fist.
NPC Pool Start-up Certification Monday, Jan. 27, from 8 a.m. to 5 p.m.
PHTA Certified Maintenance Specialist (CMS) Sunday, Jan. 26, from 8 a.m. to 5 p.m. Monday, Jan. 27, from 8 a.m. to 5 p.m.
PHTA Certified Service Technician (CST) Sunday, Jan. 26, from 8 a.m. to 5 p.m. Monday, Jan. 27, from 8 a.m. to 5 p.m.
PHTA Certified Pool Spa Construction Course (PSCC) Sunday, Jan. 26, from 8 a.m. to 5 p.m. Monday, Jan. 27, from 8 a.m. to 5 p.m.
PHTA Certified Pool Operator (CPO) Sunday, Jan. 26, from 9 a.m. to 5 p.m. Monday, Jan. 27, from 9 a.m. to 5 p.m.
Congratulations to these service companies for winning NESPA’s
Outstanding Achievement Award. Find out who is taking home gold, silver and
bronze at the show. Winners are selected based on survey responses from their
customers. These companies exemplify the best in customer service and customer
relations. Find out more about the service competition in our next issue.