Pentair Bolsters Leadership Team and Sales Organization for Continued Growth

In the past few months, Pentair Pool has announced many new hires and the creation of several roles. Christine Richardson joined Pentair as chief technology officer for the pool segment. Richardson previously served as director of research, development and engineering for global equipment, modeling and connected solutions at Ecolab, where she led global teams in chemical sensing and dispensing innovation.
In May, Samantha Williams stepped into the newly created role of chief digital officer, where she leads Pentair Pool’s digital transformation strategy. Her focus will include evaluating the current digital landscape, defining the future vision and prioritizing initiatives to enhance the customer experience and fuel commercial growth.
Laura Bednasz joined Pentair to lead the automation and lights category as general manager. She brings extensive leadership experience from Xylem, where she served as vice president of marketing and customer service, as well as previous roles in strategy, business development and product management.
In April, Trent Davis also joined Pentair Pool as general manager for water quality. In this role, Davis leads the category team to drive innovation and growth across the water quality portfolio. He joined Pentair from HVAC industry leader Lennox, where he modernized marketing strategies and built digital capabilities as director of marketing and product management.
“We are thrilled to expand our team and welcome these new professionals to Pentair Pool,” says Greg Claffey, president and chief revenue officer of Pentair Pool. “We look forward to how they will help us to further deepen our customer focus and drive our growth and innovation culture.”
Pentair Pool also announced updates in its sales organization. Carlos Benadia, with Pentair since 2010, assumed responsibility for the Florida sales region in addition to his LATAM leadership role in April.
In addition, Matt Zarch rejoined Pentair in June as Southeast regional sales manager. Zarch returns to the organization with nearly two decades of success in sales leadership, including a previous 17-year tenure with Pentair.
Pentair also announced the creation of several roles to support customer success, including regional technical supervisors to lead local field service teams in each region and zone account managers dedicated to solely supporting distribution partners, reporting to the national account management team.
For more information, visit pentair.com/poolandspa.