PHTA and GENESIS Announce 2025 Mastermind Summit Keynotes
The Pool & Hot Tub Alliance and GENESIS, an educational program of PHTA, announced the keynote speakers at the 2025 MasterMind Summit, Sept. 23-25 in Fort Lauderdale, Florida. Now in its second year, the summit offers opportunities to learn from industry experts, network with like-minded peers and uncover strategies to grow the industry.
The summit will welcome Neil Tarallo of Cornell University and Philipp Beckermann of IMP Digital as the keynote speakers.
Tarallo will lead the Purposeful Growth Workshop: A Leadership System for the Pool & Spa Industry, which will share how leaders can guide growth every day. Attendees will walk away with tools to help their team work smarter and a system to help hire, train and reward employees to support growth.
Beckermann’s keynote on AI That Works: Inside the Toolbox of Tomorrow’s Pool & Hot Tub Company is a hands-on session that reveals how top-performing companies in the industry are using artificial intelligence to streamline operations, supercharge marketing and automate repetitive tasks. Beckermann will share real scripts and workflows, as well as a clear vision of how to scale a business with less stress and more automation.
The summit will also feature an exclusive, behind-the-scenes tour of the International Swimming Hall of Fame and the Fort Lauderdale Aquatic Center, which has the first permanent dive tower installation of its kind in the Western Hemisphere, advanced filtration systems and innovative infrastructure.
The MasterMind Summit is made possible through support of the following sponsors:
- Platinum level:
- Basecrete
- Fluidra
- Hayward
- Heritage Pool Supply Group
- International Pool | Spa | Patio Expo
- Pentair Pool
- Gold level:
- Counsilman-Hunsaker
- Master Pools Guild
- The Pool & Spa Show
- Silver level: AquaStar Pool Products
- Roundtable sponsor: Periodic Products
- Opening party sponsor: Mosaicist
For more information or to register, visit phta.org/mastermind.
