Smart Service Starts Here
Each year, the International Pool | Spa | Patio Expo brings together the industry’s top professionals, brands and educators for a week of networking, innovation and hands-on learning.
PHTA WAVE Scholarship Applications Open for 2025
The Pool & Hot Tub Alliance is now accepting applications for its 2025 WAVE Scholarship, which helps young professionals in the aquatics industry access education and training.
PHTA Announces RB Retail & Service Solutions as Newest Strategic Partner
The Pool & Hot Tub Alliance announced RB Retail & Service Solutions as its newest strategic partner. The PHTA Strategic Partnership Program creates opportunities for companies that promote the association’s initiatives, including education, advocacy and market outreach.
From Family Business to Industry Icon
ike many experts in the pool industry, Corinne “Corie” Kraft developed her business acumen and adventuresome spirit at an early age. And the recently retired president of Valley Pool & Spa, in Greater Pittsburgh, Pennsylvania, has generously shared her expertise and experience with others over the past three decades.
Pool & Hot Tub Alliance Recognizes National Apprenticeship Week
The Pool & Hot Tub Alliance is celebrating National Apprenticeship Week from Nov. 17 to 23. During this week, PHTA will promote its two Registered Apprenticeship Programs.
PHTA Appoints New Chairwoman, Announces 2025 Board of Directors
The Pool & Hot Tub Alliance has appointed Donna Williams as chairwoman of the board for 2025. Williams is vice president of product management at POOLCORP, a wholesale distributor of swimming pool equipment, parts and supplies and related outdoor living products.
PHTA Announces Solenis as Newest Strategic Partner
The Pool & Hot Tub Alliance announced Solenis LLC as its newest strategic partner.
PHTA Issues Call for Standards Consensus Committee Participation
The Pool & Hot Tub Alliance is issuing a call for participation on the Standards Consensus Committee, PHTA’s official American National Standards Institute consensus voting body. The committee is responsible for reviewing and voting on all pool and hot tub standards to be approved by ANSI.
PHTA Supports Introduction of SWIM Act
The Pool & Hot Tub Alliance announced its support of the Safe Water Instruction for Minors Act, which was introduced to the House of Representatives earlier this month by Rep. W. Gregory Steube, R-Fla.