River Pools

  • Marketing Revamp

    Flashback: 2008. Recession hit, and the banks and market collapse under the weight. River Pools & Spas co-owner Marcus Sheridan says his business lost 80 percent of its market because โ€œhomeowners just couldnโ€™t get loans. No one had equity due to the housing crash. In an industry where literally anyone could get a loan for…