sales process

  • Everyone’s in Sales

    I have rarely met a service tech who considered themself in “sales,” and I understand why; in their world, salespeople usually create problems, and techs fix them. Sales and service are different skills, but thinking of them as completely separate is a mistake and a missed opportunity for both the technician and your pool company. 

  • Charting the Course

    Just about everyone has hopes, dreams or goals — whatever word you want to use — something short or long term they want to accomplish. If they are not written down, they’re actually a wish instead of a goal. There is magic in writing goals down, as well as research that supports the difference in accomplishment between written and unwritten.