Laci Davis, 39
For Laci Davis, the pool industry started with words. Her first role was writing manuals, blogs and social media content for one of the largest e-commerce companies in vinyl-liner pool kits. “My first assignment? Writing a full installation guide for DIY homeowners on how to build their own in-ground vinyl-liner pool,” Davis says. That project kicked off five years of translating technical details into approachable, high-impact education. At one point, her content generated the equivalent of more than $500,000 in paid ad traffic.
