The Amenity Collective Announces New Leadership Appointments
The Amenity Collective, North America’s leading provider of single-source solutions across the aquatics, fitness and recreation industries, announced two senior leadership appointments. Phil Carter and Kevin Mac have both been named executive vice presidents of new business development, responsible for leading integrated commercial strategy across The Amenity Collective’s 12 brands.
Together, Carter and Mac will drive national business development efforts and advance the company’s integrated service model for real estate developers, operators and property managers across North America.
“Phil and Kevin bring deep expertise in these areas, are results-driven and share a focus for delivering a high level of client service,” says Brian Sheehan, CEO of The Amenity Collective. “Together, they represent the future of how we’ll serve our clients — with a more connected, strategic and comprehensive approach to exceptional client service.”
Carter, a 25-year veteran of the organization, most recently served as CEO of Amenity Pool Services, a brand platform of The Amenity Collective, where he led the integration of multiple aquatics-based companies that formed the foundation of the brand, delivering greater scale and operational efficiency. He has been instrumental in expanding The Amenity Collective’s commercial and residential aquatics business, strengthening performance and elevating the client experience.
Mac joined The Amenity Collective in February 2024 as executive vice president of sales at LIVunLtd, the company’s premier fitness and recreation brand, where he led U.S. fitness equipment sales. He played a key role in developing the strategy that led to the acquisition of Advantage Sport & Fitness in January 2025, helping establish The Amenity Collective as North America’s largest distributor and servicer of commercial fitness equipment. Prior to joining the organization, Mac held senior leadership roles at Life Fitness, including vice president of sales for North America.
For more information, visit amenitycollective.com.
