Located in Hickory, North Carolina, MRT Products subsidiary Tuff Coat — manufacturer of water-based, rubberized non-skid coating that provides optimal traction for pool decks, splash pads, locker rooms, commercial/industrial applications and much more — has launched a brand refresh.
With significant investments over the last six months to improve its technology, branding, product offering and support materials, Tuff Coat has updated its logo, labels, literature and website, as well as expanded product offering, in order to better reflect the company’s current position in the market. Amidst the change, Tuff Coat remains committed to providing its customers superior products and customer support experience.
Tuff Coat will continue to expand its product offering and offers all topcoat products in custom colors for orders of 50 gallons or more.
“We remain committed to the thousands of existing Tuff Coat customers that have come to know and love the product over the past 20 years,” says Scott Townsend, president of MRT Products. “The addition of Tuff Coat to MRT’s portfolio of strong brands allows us to provide full service solutions to our waterpark, pool, and splash pad customers. We believe in the Tuff Coat brand and are excited to grow the brand in a variety of market segments.”