Tom Cucinotta

Joined April 29, 2020

Articles 5

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Are You Struggling with High pH in Salt Pools?

By Tom Cucinotta
With today’s technology, no one should struggle to maintain proper pH levels in salt-water pools. After traveling and listening to pool professionals complain about high pH levels, I’m surprised more people don’t know major manufacturers have pH control systems that test the water as the pool is running and dispense acid as needed for proper…

Sucking Internet Sales Dry

By Tom Cucinotta
For the last five years, I have struggled to sell vacuums to my customers due to Internet prices. This is no secret in our industry. But finally, the big manufacturers are coming to our aid. They are offering considerable rebates to the homeowners and not allowing Internet sales on some of their products. So now…

Maintaining Proper Water Levels

By Tom Cucinotta
Maintaining the proper water level for swimming pools has always been a challenge for pool service companies. But with the help of a few products, it doesn’t have to be. Some of the major problems due to low water levels can cost the homeowner big money in repairs, so it’s critical the homeowner and the…

Internet Sales Carry Warranty Worries

By Tom Cucinotta
“I SAW THAT ONLINE FOR A LOT LESS.” Each one of us going out on sales calls has heard this from customers. Over the past five years, the swimming pool industry has dealt with underpriced Internet items and improper installations. Pentair, one of the leading manufacturers of swimming pool equipment, recently helped level the playing…
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Bothersome Bugs

By Tom Cucinotta
How can a small insect wreak so much havoc on swimming pools? For two years, I have been explaining to customers why their pools are turning green and their patios are turning black: The whitefly infestation is taking Florida by storm. After about two months, I gave up and called around for help. I couldn’t…