Builder

  • Servicing High-End Pools — Hydraulics

    The spillover edges, waterfalls and other goodies that lend luxury to infinity pools and other exotic builds wouldn’t be possible without powerful and precise hydraulic systems. Those systems — like everything else — require maintenance and service, but they’re complex, expensive and potentially intimidating. When you remove the mystique, however, it doesn’t take much for…

  • Servicing High-End Pools — Automation

    Paolo Benedetti knows that today’s high-end automation equipment is far too complicated for pool service providers to maintain on their own.  “It’s getting so bloody complex that even the builders are relying on a series of dedicated experts to provide the support we need,” Benedetti says. The founder of Aquatic Technology Pool & Spa and…

  • The Art of Estimation

    Undoubtedly, in the first minutes of conversation a pool builder has with a prospect, two questions will arise: “How long will it take?” and “What will it cost?” And though most can answer these quickly, they need to be contemplated before answering. Estimating price and time accurately is vital to the success of any pool…

  • Better Hydrotherapy Benefits With In-Ground Spas

    In-ground spas built in conjunction with a swimming pool are beautiful. They share materials and aesthetics with the pool, and they can integrate with the rest of the environment. But there are downfalls: In-ground spas, with their typically straight walls and sometimes rough seating surfaces, may not be very comfortable, and the jets often provide…

  • Information Overload

    “Plan, blow holes in the plan, revise the plan, and then execute and adapt to each situation as it presents itself.” That’s the pool building process for Scott Heusser, manager of Idaho Pool Remodeling in Meridian. Preparing your customers for this fluctuating plan and schedule can be difficult. Depending on the design, materials and details,…

  • Lights, Camera…SELL!

    In the last issue, Brett Lloyd Abbott, marketing strategist and president of MYM Austin in Austin, Texas, and Mike Logan, owner of Logan Pools in Brentwood, California, both named introduction videos as an important tool before visiting a client in their home. In-home selling can feel like hand-to-hand combat for many salespeople. It needn’t be,…

  • In-Home Selling Techniques

    Making sales presentations in the home of potential customers is a different environment compared to the customer coming to your store. At their home, you’re on their turf. You’re probably also one of many salespeople the homeowner has lined up to make a pitch. This is wrought with minefields, unless you know how to set…

  • Vip 360

    For pool builders who deliver presentations to customers, virtual reality is, in a word, awesome. The technology fully immerses users in a digital environment that’s so lifelike they feel that they’re actually wandering through a backyard that doesn’t yet exist. The technology, however, is clunky and complicated, and it requires goggles, headgear and other expensive…

  • Rebar Placement

    Rebar, or reinforced steel poles, are a vital structural element of a pool. They are used to support the concrete, which would move and break if set against soil alone. Pool construction crews must place each steel bar and drop of concrete with precision to avoid future structural problems. The tendency is to lay rebar…