When you’re expanding, moving or opening a new location, the to-do list is long, but make sure to consider the promotion and marketing of your new or added store. Scott Clark of Spa & Sauna Company of Reno has traveled this road three times and is moving his original store to a higher-traffic location. “The…
Paolo Benedetti knows that today’s high-end automation equipment is far too complicated for pool service providers to maintain on their own. “It’s getting so bloody complex that even the builders are relying on a series of dedicated experts to provide the support we need,” Benedetti says. The founder of Aquatic Technology Pool & Spa and…
Meet our panelists It’s been a longtime goal at PoolPro to create a panel of pool professionals to share their opinions and expertise. Each edition we’ll pose a question to our group. We tried to find panelists who vary in geographic location, experience and company size. Craig Sears CSP, CPB, CPO, President Sears Pool Management…
Everyone has a preference in competitive markets: Burger King versus McDonald’s, Walmart versus Amazon — and in this industry, the brand of pool equipment you install and the sanitizer you recommend to customers. In the world of chlorine versus bromine, the competition is likewise fierce. What’s the difference? You can’t have a good matchup without…
It’s here — the 2018 Pool | Spa | Patio Expo. This will be my 10th show, but it will be my first as the magazine’s owner. We’ve been getting great feedback from our last issue and my stint as a guest on the Pool Chasers podcast, and I hope you’ll stop by our booth…
Everyone loves LED lights for their efficiency. But when it comes to installing them in a pool, some issues are hard to get around. If you need a light powerful enough to illuminate 20 to 30 feet across the pool, an LED light has to be nine to 12 inches long. Not ideal when, depending…
This summer, Poolcorp announced the retirement of its longtime leader, Manuel Perez de la Mesa. While Perez de la Mesa will stay on the board of directors, at the end of 2018 Peter Arvin will assume the role of CEO. Megan Kendrick: Are you excited for next year and what that change looks like for…
Most of us have heard the saying, “Do you have 30 years’ experience, or one year of experience repeated 30 times?” The other one we have all heard is the definition of insanity: “Doing the same thing over and over again while expecting different results.” The point is the same in either case. Are we…
Undoubtedly, in the first minutes of conversation a pool builder has with a prospect, two questions will arise: “How long will it take?” and “What will it cost?” And though most can answer these quickly, they need to be contemplated before answering. Estimating price and time accurately is vital to the success of any pool…
Human error is largely to blame when a commercial pool experiences problems, which is why automated systems are gaining popularity year after year. An automated system eases the burden of having to be on-site several times a day to take a reading. And with growing public concern around water condition in commercial pools, these systems…
We asked pool pros what they kept in their service trucks. Their answers varied based on the season, location and individual service professional. But everyone had chlorine and a pole. John Reid, Founder and President Primo Pool Care (Norfolk, Virginia) @primopoolcare “The most important item in the back of the pool truck is the pool…
More than 70 percent of the leads generated for Patriot Pool & Spa of Austin, Texas, come from Yelp, company president Hal Denbar, says. Genna Gold, senior manager of business outreach for Yelp, says 2018’s second-quarter analysis shows 104 million people visit Yelp on their mobile devices each month, and 74 million on desktops. Since…