Taylor Technologies, Inc., manufacturer of water-testing supplies, has enlisted Joe DeFuria as director of brand development.
“We are just thrilled to have a true professional like Joe join our team at Taylor,” says Wade Beebe, vice president of sales and marketing. “His experience, passion and practical knowledge of this industry make him the perfect fit for this roll… he is already making a difference.”
DeFuria comes to Taylor with a wealth of experience in the pool and spa industry, which began while working at a family-owned pool and spa business as a teenager. Since then, he’s had a 20-year career at BioLab, Inc., working in sales and marketing roles, with the final eight years spent as the BioGuard brand manager. He is also a member of the Pool & Hot Tub Alliance Retail Council, which he will chair in 2021, and is deeply passionate about the success of the industry dealer network.
In his new role, DeFuria will oversee all aspects of Taylor’s brand management with a focus on product development and launch strategy. He will support Taylor’s marketing initiatives and lead efforts in innovation and brand expansion. “It is an honor to join such an iconic brand, one that has been synonymous with professionalism and quality for over 90 years,” DeFuria says. “I am excited to build off that legacy, and to continue to grow and meet opportunities.”
