Latham Marks 70th Anniversary with New Products and National Partnership
Latham Group Inc. marked its 70th anniversary by introducing new products and announcing a national partnership during the 2026 Pool & Spa Show in Atlantic City.
The company, which designs, manufactures and markets in-ground residential swimming pools across North America, Australia and New Zealand, used the industry event to highlight product developments spanning fiberglass pools, vinyl liners, pool spas and automatic cover systems, as well as a new partnership with USA Artistic Swimming.
“Our 70th anniversary is both a celebration of how far we’ve come and a statement about where we’re headed,” says Sean Gadd, president and CEO of Latham.
Partnership with USA Artistic Swimming
In January, Latham announced a national sponsorship agreement with USA Artistic Swimming.
As part of the agreement, Latham plans to share stories of USAAS athletes across its digital platforms and incorporate the partnership into its water safety and swimming education initiatives.
New fiberglass pool offerings
Fiberglass products were a major focus of Latham’s exhibit. The company introduced two new fiberglass plunge pool models in its Milan line, measuring 8-by-14 feet and 10-by-20 feet. Both designs include swim-up seating and slip-resistant entry steps.
Latham also expanded its lineup of fiberglass pools with integrated spas, introducing three new models: the Axiom 12 Deluxe, Axiom 14 Deluxe and Bermuda 12 Deluxe. Each combines a full-size pool with a built-in spa designed for both recreation and relaxation.
Vinyl liners and seamless design
Latham announced its Ultra-Seam technology, previously used on pool floors, will be expanded to pool walls beginning in 2026. The company says the technology creates a near-seamless appearance and offers increased durability compared to traditional welded seams.The company also unveiled updates to its vinyl liner collections, adding new patterns and color options to its Borderless, Traditional and TrueStone lines. The expanded designs include a range of blue, beige and gray tones inspired by stone, marble and destination aesthetics.
Additionally, Latham plans to introduce two compact vinyl liner pool spas in round and square configurations. The 92-inch spas are designed for smaller outdoor spaces or spillover applications and feature gel-coat fiberglass construction.
Automatic covers and accessories
Latham also highlighted new automatic cover components and accessories aimed at improving installation efficiency, reliability and safety. These include a touch pad controller with multiple access codes, new slider and pulley retrofit options, a box perimeter quick attach kit and heavy-duty stainless steel walk-on lid brackets.
More information is available at LathamPool.com.
