A visual identity isn’t just about clarity — like pool water testing, it’s about an overall diagnosis.
“You want to step back and ask, ‘Is your current logo bringing in the results you want it to bring in?’ ” says Alana Kilgore, president of 1414Marketing in Franklin, Tennessee, who guided Coby Pools’ rebrand. “Just because you have a pool logo doesn’t mean it’s speaking to your audience.”
America’s Swimming Pool Co. has released a Heat Wave Handbook to help homeowners manage pools during periods of extreme summer temperatures.
Choosing an approach to backyard sales can be tricky, especially when deciding who should initiate sales and who should close them.
America’s Swimming Pool Co., a nationally recognized pool service franchise, recently announced two new executive appointments. Jimmie H. Meece, Jr. has been named president, and Mac Leskosky has been named vice president of operations. Assuming their respective roles in January, Meece and Leskosky have already been instrumental in pushing the brand to Q1 success through…