PP23-3

  • An Ounce of Prevention

    ByChelsea Kowalski

    Adding Legionella testing to your list of pool services can not only create another revenue stream for your business but also help save customers’ lives. Legionnaires’ disease is a type of lung infection caused by inhaling small water droplets that contain the bacteria Legionella. Private and commercial pools could be putting swimmers at risk of…

  • Keys, Codes and Security

    ByCarolyn Koenig

    “Pool service is about customer service,” says Philip Datz, owner of Zippy Pool Care in Sarasota, Florida. “High-quality service is on par with a clean, organized, well-balanced pool. It all goes together.” It’s an axiom that resonates throughout the industry for good reason: Pool service companies interact with their clients long after the initial contract…

  • Content Marketing for Pool Companies

    ByKelly Skelton

    Content marketing can be a powerful way to signal that your pool business is strong and professional without having a conversation. I’ve seen it myself; content marketing can bring you leads you may not have received otherwise.  However, content marketing can mean different things to different business owners. What does good content marketing look like…

  • Soft Opens

    ByKatie Crysdale

    A few years ago, a friend who doesn’t work in the swimming pool industry called me about an ear infection she developed after using a backyard pool on Canada Day. “It was the first day the pool was open, ever,” she said. “They just finished construction. I don’t understand how this could happen.” Those of…

  • Breakeven

    ByMartin Holland

    “There is no such thing as profit on an order or sale,” says Spencer Tucker, author of “The Breakeven System.” Many of us go to work thinking everybody makes a little money each day. I make a little money; my landlord, my employees, my suppliers — everyone I do business with —makes a little money….