2024 30 Under 40
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Steve Crowley, 30
Steve Crowley began his career in the pool industry on his 16th birthday, as a stock associate at a local Namco Pool and Patio store. He worked there part-time until he graduated high school, moving to a full-time position through college. He held positions as a sales rep, key-holder and assistant manager. At 19, Crowley…
Jacob Grozier, 35
Starting as a pool technician, Jacob Grozier had a predilection for the job, thriving in the outdoor environment. At the end of his first summer, he was the last new hire standing, earning a full-time position. Over the years, he gained invaluable experience while working for different companies. But he wanted to do things on his own terms, so he started Swordfish Pool Care.
Symbiotic B2B
Misty Knight, technical sales manager for Zodiac Pool Systems, says her customers become like extended family. Bryan Banta, owner of B&B Pools in Pompano Beach, Florida, can attest to that. “Misty answers the phone when others don’t,” he says. “She’s available to me when I need her.” Establishing a strong B2B relationship between pool professional…
Western Show Returns After Shutdown
The Western Pool Show has been a reliable industry event since 1975, starting with a few trade and service pros sitting at a table. It grew from there, says event director Eric Neilson, and for nearly 30 years has been held in Long Beach, California. A nonprofit organization, the show is run by volunteers. The…
Vic Garcia, 39
When Vic Garcia wanted to build a pool in his backyard, he started calling different industry companies. But the operational issues he encountered — high-pressure sales, flakiness, lack of follow up and low design creativity — made him realize change was needed. As an engineer for the Department of Defense, Garcia manages fleet readiness of…
Brooke Rossi, 39
In 1982, the year Brooke Rossi was born, her parents Mike and Michelle DesRochers started DesRochers Pools. She spent her adolescent and teen years heavily involved with the business and has since taken over as second-generation owner, alongside her brother Brian DesRochers. After graduating from Illinois State University in 2005 with a degree in kinesiology,…