As entrepreneurs, running an efficient business is key to smooth operations — especially when dealing with hundreds of customers. While managing a pool business, there’s a number of tasks to be done, including inventory, marketing, scheduling and everything in between. Some days it may seem like nothing is getting done if you do it all…
By Mike Tinz, vice president of franchise sales for Money Mailer It is important to make a splash with consumers by developing creative ads to draw in business, and direct mail campaigns are still an effective avenue. In 2017, direct mail ads generated a response rate of 5.1 percent, compared to .6 percent from email…
Last year I received an email about a PoolPro story on online reviews: “After reading The Review Conundrum article I was very inspired because this is exactly what we went after when starting our company three years ago. Taking Yelp and Google serious took our business to a whole new level … If you ever…
If you have listened to Dave Ramsey, you know his initial step toward personal financial freedom is the creation of an emergency fund. The long-term objective is to have an emergency fund that will cover three to six months of income. The same principle applies to our businesses. We need an emergency fund as well….
Unless you’re really into vehicle mechanics, most people just want their car to run well and get good gas mileage. They’re not interested in the valve opening time, the internal compression — just reliability. And that is the approach that Georgia-based CMP — manufacturer of pool, spa and bath products — is taking with the…
In-ground spas built in conjunction with a swimming pool are beautiful. They share materials and aesthetics with the pool, and they can integrate with the rest of the environment. But there are downfalls: In-ground spas, with their typically straight walls and sometimes rough seating surfaces, may not be very comfortable, and the jets often provide…
For Tyler Rasmussen and Greg Villafana of Brothers Pool Service and Repair in Scottsdale, Arizona, the company’s love affair with Jobber began with an invoice they received as customers. “A long time ago we had somebody put a vinyl decal on our window,” Villafana says. “The guy who put the decal on sent the invoice…
Nothing puts a downer on a day at a public pool more than learning of a fecal incident, requiring everyone to clear out immediately. Formed fecal incidents pose a risk for spreading germs, including moderately chlorine-tolerant giardia. It’s important for pool companies to help facilities with public pools understand local and federal policies for handling…
In the world of social media marketing, LinkedIn may get nothing more than a passing glance from your company. After all, LinkedIn is about finding a job, and you already have one, right? That was the LinkedIn of years past. These days, the platform is a melting pot of professionals sharing content and establishing credibility…
Inhalation of respirable crystalline silica is dangerous and could even be life threatening. It is estimated that approximately 2.3 million U.S. workers are exposed to respirable silica dust at work each year. The Occupational Safety and Health Administration has released regulations — designed to better protect workers from respiratory illness — for a new standard…
“Plan, blow holes in the plan, revise the plan, and then execute and adapt to each situation as it presents itself.” That’s the pool building process for Scott Heusser, manager of Idaho Pool Remodeling in Meridian. Preparing your customers for this fluctuating plan and schedule can be difficult. Depending on the design, materials and details,…
How many times have you groaned after receiving a customer survey? Chances are good you probably did. It’s likely even less appealing to send one on your pool company’s behalf. Don’t let it be, says Travis Leonard, CEO of A&G Concrete Pools, Inc., in Fort Pierce, Florida. While slightly time consuming, it’s a game changer…