1. SELLING COMPLIANT PUMPS IS BENEFICIAL FOR BOTH YOU AND YOUR CONSUMERS.
When selling ultra-high efficiency pump models that comply with the new DOE standards, everybody wins. You benefit from the higher price point; consumers benefit from energy savings and quieter performance. And with new XE Series ultra-high efficiency pumps from Hayward, consumers benefit from industry-leading energy savings — as well as a purchase price up to one-third less than equivalent variable-speed models. Customers will love that all Hayward ultra-high efficiency pumps are backed by a 60-day 100% satisfaction guarantee: If the pool owner isn’t convinced it’s the best pump they’ve ever owned within two months, we’ll take it back and cover the equipment costs. No questions asked.
2. EASY PUMP COMPARISONS INCREASE CUSTOMER CONFIDENCE AND PURCHASE INTENT.
The new DOE regulations require that all pumps manufactured on or after July 19, 2021 need to have their energy efficiency in the form of weighted energy factor (WEF) clearly reported. This standardized metric makes it easier than ever to compare one pump to another: The higher the WEF, the more efficient the pump. As you get accustomed to the new metric, you’ll get a sense for what makes for a good WEF score (Hayward TriStar® VS 900 is rated No. 1 in energy efficiency with a whopping 12.9) and quickly compare scores across pump categories and brands.
3. CONSUMERS ARE LOOKING TO YOU AS A TRUSTED SOURCE OF INFORMATION.
Earn credibility with pool owners by using your expertise to help them save money. Sure, it helps that you know the difference between total horsepower and hydraulic horsepower, and that you can rattle off VS pumps in descending order of WEF rating. More than that, though, this is your chance to provide consumers with valuable information and energy-efficient, DOE-compliant products that won’t break the bank. You get to demonstrate your top-notch customer service while customers gain the confidence of knowing you’ve got their backs whatever comes their way in the future. N