Marketing is incredibly important in the pool industry, and for service companies adding pool construction or other high-ticket offerings, the challenge isn’t just doing the work — it’s making sure customers understand the new service.
Whether your new pool customers are first-timers or previous owners, they’ve likely bought into at least one of the persistent myths of pool care: pools only need minimal maintenance, more chemicals mean a cleaner pool or clear water means clean water. And, of course, many believe they only need maintenance when there’s a problem.
Adam Aguirre started servicing a few neighborhood pools for extra cash his senior year of high school in 2015. What began as a weekend side hustle evolved into a career path.