It seems like you’re asked to provide a review nearly everywhere you visit. Leave the doctor’s office? You have a text before you’re even out the door, and then you get several more reminders. Order something online? Email follow-ups. Take an online class? At least a few nudges, with the promise that they’re anonymous.
Sin importar el tamaño de una empresa o su presupuesto de marketing, hay una herramienta que puede nivelar el campo de juego: los testimonios. Ofrecen una oportunidad de mostrar lo mejor de uno mismo al invitar a las personas clientes a que den su opinión sobre las prácticas, productos y servicios de su empresa. Y lo mejor de todo es que son gratuitos.
No matter the size of a company or its marketing budget, one tool can level the playing field: testimonials. They offer a chance to put your best foot forward by inviting customers to provide feedback about your business practices, products and services. And perhaps the best part about them — they’re free.