From Mistake to Maintenance Plan
Chemical guesswork, improperly wired pumps or neglected filters — whether pool pros are one-polers or own a fleet, they’ve seen the results of homeowner DIY mistakes and fielded the frantic calls that follow.
Nilson Silva, 36
For Nilson Silva, the pool industry is about creating spaces where families can connect. After gaining experience at Joe Lucia Pools and Al White Pools, he launched his own company, Master Touch Outdoor Living. Building his business allowed him to put his early experience in pool operations, customer service and jobsite coordination into practice.
Smarter Systems, Greener Results
When most people talk about sustainability, they reach for buzzwords: solar, offsets, eco-friendly. But for Nilson Silva, owner of Master Touch Outdoor Living, a high-efficiency pool service and construction company in Florida, sustainability isn’t a slogan — it’s a byproduct of doing business better.
Primeras Impresiones Favorecedoras
Sin importar el tamaño de una empresa o su presupuesto de marketing, hay una herramienta que puede nivelar el campo de juego: los testimonios. Ofrecen una oportunidad de mostrar lo mejor de uno mismo al invitar a las personas clientes a que den su opinión sobre las prácticas, productos y servicios de su empresa. Y lo mejor de todo es que son gratuitos.
Flattering First Impressions
No matter the size of a company or its marketing budget, one tool can level the playing field: testimonials. They offer a chance to put your best foot forward by inviting customers to provide feedback about your business practices, products and services. And perhaps the best part about them — they’re free.