Beginning July 30, 2019, pool service contractors and pool builders/installers doing projects in the state of New Jersey will have licensing requirements, per a new bill signed into law by New Jersey governor Phil Murphy on January 31. “Through the advocacy efforts of the Northeast Spa & Pool Association, and our PennJersey and Metro NY/NJ Chapters, this…
Paolo Benedetti knows that today’s high-end automation equipment is far too complicated for pool service providers to maintain on their own. “It’s getting so bloody complex that even the builders are relying on a series of dedicated experts to provide the support we need,” Benedetti says. The founder of Aquatic Technology Pool & Spa and…
photography by Christian Hernandez In the mid-2000’s, Mike Burns and his wife, Amanda, were ready for a change from their life in England. Setting their sights on sunny Florida, the family purchased Doc Dean’s Pools from its original owner and emigrated in 2005. It’s been a great fit, says their son James Burns, because of…
In the history of the pool industry, there have been few franchise businesses. Pinch A Penny, a swimming pool retail and service franchise, started in 1976; it was the lone franchise for years. So for an industry that hasn’t seen a new franchise company since 2012, adding three in the last five years seems like…
Mark Howard’s neighbors were pool guys. While growing up in Phoenix, during his high school summers and on weekends during the school year, Howard worked for two brothers who lived near him. After graduating, Howard briefly worked at a print shop but found it insufferable. “I couldn’t stand being cooped up,” he says. So he…
John Oldfield started small. After working two years for his father-in-law Dick Nichols, owner of San Jose, California–based Genie Pool & Spa Service, Oldfield purchased seven pool-service accounts from him in 2005. “There’s not a better guy to get your feet wet with,” Oldfield says of Nichols. “You couldn’t ask for a better mentor or…
Maintaining the proper water level for swimming pools has always been a challenge for pool service companies. But with the help of a few products, it doesn’t have to be. Some of the major problems due to low water levels can cost the homeowner big money in repairs, so it’s critical the homeowner and the…
Tom Cucinotta never could have envisioned the popularity that came with winning the 2012 Pleatco Perfect PoolGuy award. For the owner of Cucinotta Pool Service in Lake Worth, Fla., it’s been an influx of recognition both in face and name: magazine and radio interviews, and speaking engagements. It started 16 years ago when Cucinotta and…
Photography by Rodrigo mendez What is Mari Lange’s worst nightmare? Being strapped to a desk at a nine to five. “I’m just not one of those people who can sit and do nothing,” Lange, owner of Algae Eaters Pool Service, says. “I’m not a clock-watcher, I have to move all the time.” And she certainly…
Photography by Rodrigo mendez In 1994, a 27-year-old Todd Starner and his younger brother Jeff sat across the kitchen table from their father, Richard, asking for money. Eyeing a motorcycle? A vacation? Debt relief? Hardly. The brothers wanted to become entrepreneurs and needed $10,000 to buy a 50-pool service route from their retiring boss, Donnie…
Postorino Pool has morphed from mom-and-pop pool service company to well-known local business photos by Bella Foto Photography More than 30 year ago, Tom Postorino, owner of Postorino Pool, realized he was tired of cold Wisconsin winters. After a trip to Arizona for a wedding, Tom began to ponder relocating to the sunny state. So…