Every year, one of the issues I look forward to most is our 30 Under 40. This feature spotlights the incredible young leaders who are shaping the future of the pool industry. The class of 2025 is no exception — they are builders, service pros, innovators and entrepreneurs who embody the grit that keeps this trade moving forward.
PoolPro is proud to announce the 2025 Class of 30 Under 40, celebrating the next generation of leaders driving innovation, professionalism and excellence. This year’s honorees represent a diverse group of pool professionals who are making a significant impact in their communities and helping shape the future of the industry.
Chemical guesswork, improperly wired pumps or neglected filters — whether pool pros are one-polers or own a fleet, they’ve seen the results of homeowner DIY mistakes and fielded the frantic calls that follow.
While commercial pools are built for constant traffic, heavily used residential pools face different challenges. Higher bather loads quickly change water chemistry, leaving service pros and homeowners scrambling to keep water safe, clear and balanced.
When it comes to salt chlorination, bigger is better — at least when comparing multiple smaller units to one larger, more efficient system. That’s where the new Jandy TruClear XL Salt Chlorinator comes in.
Revenue opportunities in the offseason really begin during the season, when pool companies plan with clients and lock in projects before pools close.
Just hearing “performance review” can send a shudder down an employee’s spine. Many worry about unattainable expectations or wonder if their job is on the line. Employers, on the other hand, often picture piles of paperwork, endless meetings and lost productivity.
Whether your company handles service, retail or construction, a standard operating procedure is foundational, but only if it’s implemented well.
In the commercial pool industry, sustainability is often measured in kilowatt hours saved or gallons of water conserved. But for Ryan Scherr of Integrity Pools, the most powerful form of sustainability is longevity. “Reliability, reliability,” Scherr says. “Customers want something that’s going to get in there and last, so they want a quality product.” Efficiency…
Automation has become an integral part of our lives, yet its full potential in marketing is still emerging. For many in the pool industry, automation is becoming a valuable tool for efficiency, client care and sales growth.
Almost every key concept discussed — like motivation from the last article in this series — triggers an affirmative head nod, an agreement that, yes, of course, this is important. Acknowledgment isn’t the goal; the objective is to generate an ultraawareness of these concepts that motivates us to practice, train and embody them.
When Jared McEwan learned about his nomination for Fluidra’s International Pool Pro Day contest, he was shocked. “I didn’t even know I was in the running until round three,” McEwan says with a laugh. “Our social media team told me, ‘Hey, you’re up for this award,’ and I thought, ‘Really?’ ”