A few pool service companies invest in paid marketing, and there are concerns about training and resources for technicians handling sales tasks.
Choosing an approach to backyard sales can be tricky, especially when deciding who should initiate sales and who should close them.
Marketing is the cornerstone of a successful business, yet many struggle not only with crafting effective strategies but also assessing their impact.
In the world of pool maintenance, Sabrina Salem has emerged as a groundbreaking figure who has shattered stereotypes to excel in various facets of the industry.
HASA, Inc., a leading provider of premium liquid sodium hypochlorite solutions for recreational, municipal and industrial water sanitization, announced several promotions intended to support the brand’s growth.
Most business owners in the pool and spa industry know, formally or informally, what their business goals are for every...
In the last issue, Brett Lloyd Abbott, marketing strategist and president of MYM Austin in Austin, Texas, and Mike Logan,...
Making sales presentations in the home of potential customers is a different environment compared to the customer coming to your...
Your accountant just called. “Bill, you lost $12,000 over the past few months. You better make some changes, or this...
I was the general manager of a trades company for many years. Salespeople would come by the office on a...
Let’s say you walk into an auto dealer to buy a new car. You find the model, color and features...
Every company has some version of MSP — marketing, sales and production — and it is an extremely valuable tool....
