by Michael Shebek, Automatic Pool Covers Inc., Westfield, Indiana Most business owners in the pool and spa industry know, formally or informally, what their business goals are for every season. However, it is challenging to make sure every employee at their company can state those goals at a moments notice.
Why you need an introduction video and how to do it By Jim Raposa In the last issue, Brett Lloyd Abbott, marketing strategist and president of MYM Austin in Austin, Texas, and Mike Logan, owner of Logan Pools in Brentwood, California, both named introduction videos as an important tool before
What to do before, during and after meeting at your customer’s house By Jim Raposa Making sales presentations in the home of potential customers is a different environment compared to the customer coming to your store. At their home, you’re on their turf. You’re probably also one of many salespeople
Tracking your budget is essential to business health By Tom Grandy Your accountant just called. “Bill, you lost $12,000 over the past few months. You better make some changes, or this is going to be a really bad year.” You hang up the phone, feeling low and upset, thinking, “I’m
Emphasize the follow-up, not the sales process By Tom Grandy I was the general manager of a trades company for many years. Salespeople would come by the office on a regular basis. Each would make their sales presentation, usually taking a significant amount of my time. At the conclusion of