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June 19, 2021
Plungie USA launches in North America, hires leadership
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What is the goal?
Most business owners in the pool and spa industry know, formally or informally, what their business goals are for every...
In the last issue, Brett Lloyd Abbott, marketing strategist and president of MYM Austin in Austin, Texas, and Mike Logan,...
In-Home Selling Techniques
Making sales presentations in the home of potential customers is a different environment compared to the customer coming to your...
Do You Know Why You’re Losing Money?
Your accountant just called. “Bill, you lost $12,000 over the past few months. You better make some changes, or this...
Boost Your Closing Ratio
I was the general manager of a trades company for many years. Salespeople would come by the office on a...
Cover the Basics
Let’s say you walk into an auto dealer to buy a new car. You find the model, color and features...
Thinking Differently, Part 3
Every company has some version of MSP — marketing, sales and production — and it is an extremely valuable tool....
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