sales – PoolProMag.com

What is the goal?

Posted on May 16, 2018 by PoolPro

by Michael Shebek, Automatic Pool Covers Inc., Westfield, Indiana Most business owners in the pool and spa industry know, formally or informally, what their business goals are for every season. However, it is challenging to make sure every employee at their company can state those goals at a moments notice.

Posted in Departments, Web Exclusive efficiency, goals, motivation, operations, sales

Lights, Camera…SELL!

Posted on March 5, 2018 by PoolPro

Why you need an introduction video and how to do it By Jim Raposa In the last issue, Brett Lloyd Abbott, marketing strategist and president of MYM Austin in Austin, Texas, and Mike Logan, owner of Logan Pools in Brentwood, California, both named introduction videos as an important tool before

Posted in Builder, Departments in-home sales, presentation, sales, sales presentation, video

In-Home Selling Techniques

Posted on January 1, 2018 by PoolPro

What to do before, during and after meeting at your customer’s house By Jim Raposa Making sales presentations in the home of potential customers is a different environment compared to the customer coming to your store. At their home, you’re on their turf. You’re probably also one of many salespeople

Posted in Builder, Departments pool sales, sales, sales video

Do You Know Why You’re Losing Money?

Posted on August 7, 2017 by PoolPro

Tracking your budget is essential to business health By Tom Grandy Your accountant just called. “Bill, you lost $12,000 over the past few months. You better make some changes, or this is going to be a really bad year.” You hang up the phone, feeling low and upset, thinking, “I’m

Posted in Departments, Training accounting, budget, equipment, material, overhead, purchases, sales

Boost Your Closing Ratio

Posted on April 24, 2017 by PoolPro

Emphasize the follow-up, not the sales process By Tom Grandy I was the general manager of a trades company for many years. Salespeople would come by the office on a regular basis. Each would make their sales presentation, usually taking a significant amount of my time. At the conclusion of

Posted in Departments, Training follow up, follow-up calls, follow-up tips, sales