Sign on the Dotted Line
Getting clients takes effort. Keeping them takes strategy. That’s why retention and encouraging clients to commit for the long term are such critical parts of running a sustainable pool business.Â
Power Women: Kelly Collins
Like many women who find themselves in leadership roles in aquatics, Kelly Collins started in the industry alongside her husband and the company he built.
Trust is the Real ServiceÂ
Trust is the foundation of any strong professional relationship — built on the expectation that work will be done consistently and clearly.
Rethinking the Sales Role
As the industry has flourished with increased demand, so has manufacturing and accessories. However, one important aspect that hasn’t evolved is the sales role. Sales development is skill development. The sales career needs a higher level of expectation and opportunity.