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The Pool & Spa Show

ATLANTIC CITY, NEW JERSEY

CONFERENCE JAN. 22 TO 26

SHOW JAN. 24 TO 26

EXHIBIT FLOOR HOURS

TUESDAY AND WEDNESDAY – 11 A.M. TO 5 P.M.

THURSDAY – 10 A.M. TO 2 P.M.

 

WELCOME PARTY

MONDAY, JAN. 23

7 TO 10 P.M.

Bally’s Saloon Bar

This upscale watering hole is a new addition to the remodeled Wild Wild

West Casino. The Saloon Bar features gaming tables, slot machines as well as

beer pong tables and even a mechanical bull for the cowboys in the crowd.

$20 a ticket.

 

OUTSTANDING ACHIEVEMENT AWARDS

TUESDAY, JAN. 24

5 P.M.

A spotlight on the amazing building projects and stellar service provided by

members of the Northeast Spa & Pool Association in 2016. Grab a drink,

enjoy a snack and be wowed by the pools and spas created by industry leaders.

Conveniently located at the Convention Center, this event is a great way

to meet new people and connect with old friends while being inspired by the

best that our industry offers. Additional registration required. This is a limited

ticketed event.

 

THE WALL: WATER IN MOTION

Expanded and enhanced for 2017 — a must-see, industry hub and interactive learning experience.

New — combine heat pumps and heaters to create more swim time

New — unleash LEDs for a high-end look at a wallet-friendly cost

New — keep families safe with proper electrical grounding and bonding

Enhanced — learn design techniques to boost water flow and maximize savings

Enhanced — save money and energy by using variable- and multi-speed pumps


CERTIFICATIONS

NSPF CERTIFIED POOL-SPA OPERATOR

Trevor Sherwood

SUNDAY, JAN. 22 TO MONDAY, JAN. 23

8 A.M. TO 5 P.M.

Price: $325

 

APSP POOL AND SPA CONSTRUCTION COURSE

Rick English, owner at English Consulting

SUNDAY, JAN. 22, 1 TO 5 P.M.

MONDAY, JAN. 23 TO WEDNESDAY,

JAN. 25, 8 A.M. TO 5 P.M.

EXAM: WEDNESDAY, JAN. 25, 1 TO 5 P.M.

Member Pricing: $995

Nonmember Pricing: $1,195

 

APSP CERTIFIED MAINTENANCE SPECIALIST COURSE

Bob Baron, Baron Pool Service, Inc.

SUNDAY, JAN. 22, 1 TO 5 P.M.

MONDAY, JAN. 23, 8 A.M. TO 5 P.M.

TUESDAY, JAN. 24, 8 A.M. TO 1 P.M.

EXAM: WEDNESDAY, JAN. 25, 1 TO 5 P.M.

Member Pricing: $425

Nonmember Pricing: $575

 

APSP CERTIFIED SERVICE TECHNICIAN COURSE

Chris Lightenberg, Industry Consultant

SUNDAY, JAN. 22, 1 TO 5 P.M.

MONDAY, JAN. 23, 8 A.M. TO 5 P.M.

TUESDAY, JAN. 24, 8 A.M. TO 5 P.M.

WEDNESDAY, JAN. 25, 8 TO 11 A.M.

EXAM: WEDNESDAY, JAN. 25, 1 TO 5 P.M.

Member Pricing: $595

Nonmember Pricing: $750

 

NATIONAL PLASTERERS COUNCIL START-UP CERTIFICATION

MONDAY, JAN. 23 FROM 9 A.M. TO 5 P.M.

Greg Garrett, president at Applied Materials

Technologies

Price: $375

 

NPC STARTUP RE-CERTIFICATION CLASS

WEDNESDAY, JAN. 25 FROM 1 TO 4 P.M.

Greg Garrett, president at Applied Materials

Technologies

Price: $275

 

NSPF CERTIFIED POOL-SPA OPERATOR

SUNDAY, JAN. 22 TO MONDAY, JAN. 23,

8 A.M. TO 5 P.M.

Trevor Sherwood

Price: $325


MONDAY JAN. 23

10 A.M. TO 5 P.M.

SALES COACHING AND ROLE PLAY WORKSHOP: UNLEASH THE POWER OF QUESTION BASED SELLING

Guy Gruenberg

Grow Consulting

Spend a full day with a national sales expert as he shares tips and tricks that will help your team to close more sales. Featuring an advanced look at the sales process, sales coaching strategies and interactive role play, this motivational workshop will help you take your sales plan to the next level through the use of question based selling. Customized role-play scenarios will focus on customer interaction at the store level, on sales calls and on service appointments in the field will test your skills and expand your sales know-how. This is a must attend for anyone tasked with selling to customers.

 

12 TO 3:45 P.M.

SAFETY COVERS: INSTALLATION,

MEASURING AND TROUBLESHOOTING

Tim Genthner

Merlin Industries

Safety covers represent a great opportunity to generate revenue late in the swimming pool season. Don’t leave this opportunity for your competitors. In this seminar learn all aspects of how to sell, measure and install safety covers. From the simple to the most complex, Tim Genthner from Merlin Industries, Inc. will provide information benefitting service professionals with all levels of experience.

 

12:30 TO 3:45 P.M.

THE DESIGN PROCESS FROM SIMPLE TO SIMPLY AMAZING

Mike Farley

Farley Pool Design

We will develop your design process following the principals of design of Thomas Church. Church was one of the top residential landscape designers and changed the world of landscape design by incorporating outdoor living in the 20th century home. His book, “Gardens Are for People,” highlighted the outdoor living concept as well as changed the pool industry. We will look at the how-to of designing a custom pool and backyard setting that connects with the site, residence style and the customer’s desire based on his design concepts.

 

12:30 TO 3:45 P.M.

A SERVICE TECH’S PRACTICAL GUIDE TO ELECTRICITY

Mike Childress

Pentair Aquatic Systems

This seminar will cover electricity from an electrician’s point of view, offering common tips, guidance and practical applications for the nonelectrician. It is designed for the pool and spa professional to increase awareness and improve safe work practices and procedures when dealing with electricity.

 

12:30 TO 3:45 P.M.

CREATING A BUSINESS PLAN

Karl Stearns

KMS Marketing Solutions

What good does a business plan do you? Most lenders will require a written plan, so will prospective buyers of your business. But what about a business plan if you’re not borrowing money or selling your business? The business plan will help you eliminate unnecessary costs, hiring the wrong people and stocking the wrong merchandise. Conversely, it will help make wise spending decisions, simplify your staffing and hiring efforts, assist you to decide what merchandise to carry and how to advertise properly. A thoughtfully written business plan will put the business on the right track and keep it there for years to come.

 

12:30 TO 3:45 P.M.

PROPER CIRCULATION AND HYDRAULICS FOR SWIMMING POOLS

Keith Roberts

Hayward Pool Products

 

12:30 TO 3:45 P.M.

SALT WATER CHEMISTRY AND TROUBLESHOOTING BASICS

Alicia Stephens

BioLab, Inc.

 

12:30 TO 3:45 P.M.

THE IMPORTANCE OF CREATING A WEBSITE TO BRING IN BUSINESS

Mike Ciavolino

Shore Creative Group

 

12:30 TO 3:45 P.M.

STOP MANAGING, START COACHING — HOW TO COACH YOUR EMPLOYEES TO GREATER PERFORMANCE

Jay Forte

Humanetrics, LLC

 

12:30 TO 3:45 P.M.

BASIC WATER CHEMISTRY AND TREATMENT

Wayne Ivusich

Taylor Technologies, Inc.

 

2:15 TO 3:45 P.M.

PLASTER FINISHES OF SWIMMING POOLS: COMMON TRADE PRACTICE, TROUBLESHOOTING, ADVANCES IN THE ART AND THE NEW APSP-12 STANDARD

Jonathan Donsell

Pebble Technology International The plastering of interior finishes for pools and spas has been developed and refined by 75+ years of application and historical performance. Common trade practices are well-established within the cement and concrete industry, and have consensus and agreement within the governing authorities literature. Discover the rationale behind acceptable usage of, and/or limitation on: calcium chloride; water-to-cement ratio; pigments; retemper water; and other issues addressed in the latest ANSI/APSP/ICC/NPC-12 2016 Standard for the Plastering of Swimming Pools and Spas, and in supporting literature. Learn how the above institutions are working to establish unity of trade practices throughout the United States.

 

2:15 TO 3:45 P.M.

USING ENERGY AUDITS

TO INCREASE CUSTOMER LOYALTY

Mike Childress

Pentair Aquatic Systems

This course is specifically designed to help pool builders, service technicians and retailers upsell customers to products that increase the pool efficiency and energy savings. Childress will provide information and tools to complete a comprehensive energy audit on a pool, spa or water feature. Pool component choice and hydraulic design will be used to calculate energy savings on all pool and circulation components.

 

2:15 TO 3:45 P.M.

SIMPLIFY YOUR BUSINESS: IMPROVE

EFFICIENCY AND REDUCE COSTS

Mike Leone

Compact Management

Learn how to simplify your business to take on more customers at a higher profit margin. This is an introduction to operations management and proven lean principals that can easily be applied to your business. From giving a quote to sending an invoice, simplify your operations, leading to faster service, more customers and increased profits.

 

2:15 TO 3:45 P.M.

THE PRACTICAL APPLICATION OF UV/OZONE SYSTEMS FOR RESIDENTIAL POOLS

Richard Holstein

Solaxx, Inc.

 

2:15 TO 3:45 P.M.

ATTITUDE IS EVERYTHING. HOW’S YOURS?

Donna Coulson

Donna Coulson &

Associates, LLC

 

2:15 TO 3:45 P.M.

MEDICARE: WHAT BABY BOOMERS NEED TO KNOW ABOUT MEDICARE

Doug Lubenow


TUESDAY JAN. 24

8:30 TO 10 A.M.

A USER’S GUIDE TO THE 2015 INTERNATIONAL SWIMMING POOL AND SPA CODE (ISPSC)

Carvin DiGiovanni, APSP

Thomas Pitcherello, New Jersey Department of

Community Affairs

It’s a new day for pool builders, one with unprecedented expectations from the consumer and code inspectors. Relying on old information or techniques will not grow your business in today’s world. Learn what the new laws are for the construction and installation of pools, spas and hot tubs and what you need to do to ensure that you are in compliance. You will learn what code inspectors are looking for and how to avoid permit delays.

 

8:30 TO 10 A.M.

CYANURIC ACID: CONTROL AND DILUTION OPTIONS

Kermit Monzingo

Aquanovus, LLC

As a result of cyanuric acid (CYA) being used as a stabilizer in pool chlorine, an excess accumulation of CYA occurs over time. The implications of this accumulation include reduced pool chlorine efficacy, algae blooms, pool plaster flaking etc. Proper testing for, and identifying, CYA levels are critical to pool water chemistry management.

 

8:30 TO 10 A.M.

DIGITAL MARKETING POWER OF THE INBOX

Karl Stearns

KMS Marketing Solutions

All too often most companies use the “spray and pray” method of email marketing. Two very important components form part of your strategy for email marketing success: your subject line and your content. This program will show you the importance of a subject line in getting your email open. Once you get them to do that, your next hurdle is to provide content that will keep them reading, and make them open the next email they receive from you.

 

8:30 TO 10 A.M.

POOL AND SPA COMPANIES SAFETY EXPOSURES: FROM THE WORKPLACE TO THE ROADWAY

Justin Francini

CNA

Workers compensation exposures are the primary focus of attention in the construction industry. This presentation will review two areas of potential liability exposures: the workplace and the fleet vehicle. Attendees will learn to identify possible safety issues in and around the workplace, as well as on the road. Discussion will include OSHA based safety for pool and spa technicians and fleet exposure controls.

 

8:30 TO 10 A.M.

DAVID VERSUS GOLIATH: STRATEGIES TO WIN THE RETAIL WARS

Dennis Gray

Backyard Brands Inc.

 

8:30 TO 10 A.M.

PENTAIR — INCANDESCENT & LED POOL LIGHTING: OPTIONS AND INSTALLATION

Mike Childress

Pentair Aquatic Systems

 

8:30 TO 10 A.M.

SPANISH — HEATER OPERATION AND INSTALLATION

Rocco Russo

Zodiac Pool Systems

 

8:30 TO 10 A.M.

VINYL LINER MEASURING — AB METHOD AND BEYOND

Jeff Duke

LoopLoc

 

8:30 TO 11:45 A.M.

LEAK DETECTION PRINCIPLES, TECHNIQUES AND TIPS

Lance Anderson

Anderson Manufacturing Company

Leaks never end. Attend this important and popular seminar to learn how to find and repair those leaks quickly and effectively and make your customer happy. Lance Anderson’s information packed instructional presentation will be complimented by a panel of experts providing advice and examples from the field.

 

8:30 TO 11:45 A.M.

SECRETS TO SUCCESSFUL JOB COSTING AND PROJECT MANAGEMENT

Guy Gruenberg

Grow Consulting

Improve profits by better job costing and project managing. Guy will explain his secrets for improved job costing by helping you understand your breakeven costs and getting to highest possible markup and margins for your marketplace. Since we all know jobs don’t go perfectly, he will also share how improved project management and planning will add to client satisfaction and increased profits. Learn how sales and production teams working together and understanding each other’s challenges will improve internal and external communications to heighten your brand in the marketplace.

 

8:30 TO 11:45 A.M.

DELIVERING WINNING DESIGNS WITH EFFICIENCY, SAFETY AND HYDRAULICS (ANSI 5,7,15)

Steve Barnes

Some pool builders gamble with pool construction — but that’s not good business, and it’s risky. Don’t cross your fingers and hope for luck. Instead, learn how to build in compliance with ANSI standards for the best outcome. You can bet that designing the pool/spa to be safe, sizing the equipment and piping to be energy efficient, and then avoiding suction entrapment hazards, you can deliver a winning product to the customer.

 

8:30 TO 11:45 A.M.

SPANISH — BASIC WATER CHEMISTRY

Kenny O. Rodriguez

Blue Wave Pool Services & Supplies, Inc.

 

8:30 TO 11:45 A.M.

CHLORINE GENERATORS: INSTALLATION AND TROUBLESHOOTING

Sean Assam

AquaCal AutoPilot Inc.

 

8:30 TO 11:45 A.M.

TALENT-BASED INTERVIEWING — BEST PRACTICES, BEST QUESTIONS AND BEST RESULTS

Jay Forte

Humanetrics, LLC

 

8:30 TO 11:45 A.M.

TWO POOL CONTAMINANT OFFENDERS: PHOSPHATES AND METALS

Chris Marcano

Natural Chemistry

 

8:30 TO 11:45 A.M.

WOMEN’S LEADERSHIP SKILLS: FINDING YOUR VOICE

Donna Coulson

Donna Coulson & Associates, LLC

 

8:30 TO 11:45 A.M.

POOL SHELL CRACKING IN SHOTCRETE/GUNITE CONSTRUCTION: A SURVEY OF CASE STUDIES AND ASA AND ACI GUIDELINES (CONSTRUCTION 406)

Bill Drakeley

Drakeley Swimming Pools

The American Concrete Institute and the American Shotcrete Association have studied the concrete implementation process via wet and dry mix shotcrete at all phases of installation. According to these institutions’ research, the one constant occurrence is that concrete will crack. How it cracks, why it cracks and the amount of cracking is determined by mix design and placement procedures. This course will examine in detail the severity of pool shell cracking and strategies for remediation.

 

10:15 TO 11:45 A.M.

HOW TO PROVIDE HEALTHY WATER IN AGING SWIMMING POOLS

Greg Garrett

National Plasterers Council

Industry experts will lend their tips to maintain the safety of the bather and the integrity of the pool surface and the equipment. Various issues will be explored including methods of coping with difficulties encountered in testing aged water; coping with the upward drift in various key parameters such as total dissolved solids, calcium hardness, alkalinity and cyanuric acid; dealing with accumulated wastes and disinfection byproducts in the water, etc. Hear how alternative sanitation processes help relieve the need to change water. Learn how you can help prevent recreational water illness and maintain proper water quality in challenging circumstances.

 

10:15 TO 11:45 A.M.

UNCOVERING THE FUTURE OF THE POOL INDUSTRY

Kate Welch

Hanley Wood

Access the most comprehensive research and analysis on the U.S. housing market and peel back the facts and figures to uncover the latest data on pool building, renovation and replacement in the Northeast. Metrostudy (A Hanley Wood Company) is the nation’s leading provider of research and analysis on residential real estate and new-home construction. Through its U.S. Pool Market Report, you’ll receive a national industry overview, a regional snap shot and, most importantly, a local look at where pools are being built. You’ll also get a detailed consumer profile of households most likely to own or install a new pool so you can target your marketing message. Find out how you can access this information for the areas where you work, or where you’d like to work, so you can build your business in 2017 and beyond.

 

10:15 TO 11:45 A.M.

CODES, LIABILITY AND SAFETY ISSUES FOR POOL COMPANIES

Steven Getzoff

Lester, Schwab, Katz, & Dwyer

 

10:15 TO 11:45 A.M.

ERRORS & OMISSIONS INSURANCE: WHY IT’S IMPORTANT FOR YOU AND YOUR BUSINESS

Ivan Castano

CNA

 

10:15 TO 11:45 A.M.

HOW TO “WOW” TODAY’S TECH SAVVY CLIENT WITH YOUR SALES PRESENTATION

Lee Kind

Neave Pools

 

10:15 TO 11:45 A.M.

NEW SAFETY BARRIER OPTIONS FOR YOUR CUSTOMERS: FEATURES AND INSTALLATIONS

Tim Genthner

Merlin Industries

 

10:15 TO 11:45 A.M.

SAVE YOUR CUSTOMERS THOUSANDS OF DOLLARS IN ENERGY COSTS WITH ENERGY STAR CERTIFIED POOL PUMPS

Robert Huang

Cadmus, Energy Services Division

 

10:15 TO 11:45 A.M.

SPANISH — PROPER CIRCULATION AND HYDRAULICS FOR SWIMMING POOLS

Jose Perez

Hayward Pool Products

 

10:15 TO 11:45 A.M.

ZODIAC — INCANDESCENT AND LED POOL LIGHTING: OPTIONS AND INSTALLATION

Rocco Russo

Zodiac Pool Systems


WEDNESDAY JAN. 25

8:30 TO 10 A.M.

LITIGATION PROOFING YOUR BUSINESS

Steven Getzoff

Lester, Schwab, Katz & Dwyer

In this session, attendees will learn how to protect their businesses by understanding federal laws and regulations that affect the pool industry as contractors and service providers and through contract language with suppliers, customers and general contractors. A review of recent changes in codes and standards and how they impact the pool industry will also be covered.

 

8:30 TO 10 A.M.

PLASTER SURFACE FORENSICS 201

Greg Garrett

National Plasterers Council

This intermediate level class, presented by Greg Garrett, director of technical services, will focus on the proper techniques and equipment required to properly conduct a job-site evaluation of various pool finishes. Greg will share many of his unique procedures and his most interesting cases will be presented as a learning tool. Each participant will receive an equipment list and pool-site checklist developed by Greg to stimulate and train your thought processes to assess cementitious surfaces. This is an intermediate session. A more advanced session will also be offered.

 

8:30 TO 10 A.M.

SMALL BUSINESS MANAGEMENT VISIBILITY AND FORECASTING

Brian Porter and Paul Porter

Premier Pools

 

8:30 TO 10 A.M.

GET INSIDE THE

MINDS OF TODAY’S

SWIMMING POOL

BUYERS

Brett Abbott

MYM Austin, Inc.

 

8:30 TO 10 A.M.

HAYWARD — INCANDESCENT AND LED POOL LIGHTING: OPTIONS AND INSTALLATION

Keith Roberts

Hayward Pool Products

 

8:30 TO 10 A.M.

THE NEW RESIDENTIAL POOL WATER QUALITY (RWQ) STANDARD FOR SERVICE PROFESSIONALS

Joseph Laurino, PhD

Periodic Products

 

8:30 TO 11:45 A.M.

ENGINEERING CONSIDERATIONS FOR THE SUCCESSFUL DESIGN AND CONSTRUCTION OF ELEVATED POOLS

Rob Holmer

Terracon

Rooftop pools and other elevated swimming pool structures, whether residential or commercial, present a unique set of considerations that must be thoroughly incorporated in the design and construction of these features. These elevated pools are commonly constructed inside a concrete vault designed and built outside the swimming pool contractor’s scope or peer review. Several case histories will be presented as examples.

 

8:30 TO 11:45 A.M.

ADVANCED WATER CHEMISTRY AND TROUBLESHOOTING

Ellen Meyer

Lonza

 

8:30 TO 11:45 A.M.

ENGAGED EMPLOYEES CREATE SUCCESSFUL ORGANIZATIONS

Bob Kane and Mark Kremen

Training Unlimited

 

8:30 TO 11:45 A.M.

PUMP MOTOR OPTIONS, INSTALLATION AND PROGRAMMING TIPS

Mike Childress

Pentair Aquatic Systems

 

8:30 TO 11:45 A.M.

ADVANCED WATER CHEMISTRY AND TROUBLESHOOTING

Ellen Meyer

Lonza

 

8:30 TO 11:45 A.M.

ENGAGED EMPLOYEES CREATE SUCCESSFUL ORGANIZATIONS

Bob Kane and Mark Kremen

Training Unlimited

 

8:30 TO 11:45 A.M.

PUMP MOTOR OPTIONS, INSTALLATION AND PROGRAMMING TIPS

Mike Childress

Pentair Aquatic Systems

 

10:15 TO 11:45 A.M.

LICENSING UPDATE FOR THE NORTHEAST

Lawrence Caniglia

NESPA

Get the latest news on licensing in our area including Connecticut; Long Island, New York; Rockland County, New York; and New Jersey. This seminar will start with an overview of the importance of licensing and then cover the requirements you need to obtain and maintain your license. We will also cover the major similarities and differences you need to know for licensing in all the locations in which you do business. There will be ample time to visit roundtable discussions on each license, which will give you a chance to ask questions of licensing experts in your area.

 

10:15 TO 11:45 A.M.

VINYL LINERS: STAINS AND SOLUTIONS

Terry Arko

SeaKlear

In this class we look at some of the common problems and solutions in dealing with vinyl-liner pool stains. Examples of stains and differing types of stains will be shown and discussed as well as solutions for each.

 

10:15 TO 11:45 A.M.

PLASTER SURFACE FORENSICS 301

Greg Garrett

NPC

 

10:15 TO 11:45 A.M.

SIX LEAD GENERATION MYTHS THAT COST POOL AND SPA BUSINESSES MONEY

Todd Bairstow

Keyword Contacts

 

10:15 TO 11:45 A.M.

SPANISH — PUMP/MOTOR OPTIONS INSTALLATION AND PROGRAMMING

Carlos Gomez

Pentair

 

10:15 TO 11:45 A.M.

HEAT PUMPS: OPERATION, INSTALLATION, REPAIR AND SALES BENEFITS

Charles Murphy

AquaPro Systems

 

10:15 TO 11:45 A.M.

WINNING IN TODAY’S COMPETITIVE MARKET

Connie Sue Centrella

Team Horner


THURSDAY JAN. 26

8:30 TO 10 A.M.

CRASH COURSE IN SOCIAL MEDIA FOR BUSINESSES

Carolyn Broderick

Training Unlimited

Using Social Media for your business can be very beneficial, but only if you embark upon these tools with a plan. Quite often, businesses put up Facebook pages and we can almost here crickets chirping, because social media without a plan makes no impact. In order to have these powerful tools impact your business, you need to first understand your marketing needs, determine which types of social media meet your needs and goals and then create an action plan. This session will be strategic for planning, but tactical by showing some basic how-to steps for you to begin using social media for your business marketing.

 

8:30 TO 10 A.M.

KEEPING YOUR KEY EMPLOYEES

Kate Rabe

Kate Rabe Consulting

Are you cutting corners with employee training? Do you find that you’re rehiring for the same positions each season? This workshop focuses on the importance of the proper employee training and retaining valuable employees.

 

8:30 TO 10 A.M.

PREVENTING INTERIOR FINISH PROBLEMS

Greg Garrett

National Plasterers Council

 

8:30 TO 10 A.M.

SPANISH — AUTOMATIC CONTROLS OPERATION AND OPTIONS

Rocco Russo

Zodiac Pool Systems

 

8:30 TO 10 A.M.

WHAT’S “THAT” ON THE POOL SURFACE?

Al Bornemann and Jim Gay

Haviland Pool & Spa Products

 

8:30 TO 10 A.M.

ADVANCED LEAK DETECTION TECHNOLOGY AND EQUIPMENT

Darren Merlob

LeakTronics/Torque Lock Structural Systems

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