Engage Customers in a New Way
By now, there’s a high probability you’ve joined a livestream video or two, whether on TikTok, Facebook, Instagram or another social media platform
Cyclical Pool Marketing
Pool marketing is easier and sometimes even self-sustaining when you have a lot of customer assets, which can include positive online reviews, project photography and customer interviews.
Content Marketing for Pool Companies
Content marketing can be a powerful way to signal that your pool business is strong and professional without having a conversation. I’ve seen it myself; content marketing can bring you leads you may not have received otherwise. However, content marketing can mean different things to different business owners. What does good content marketing look like…
Making Waves
How gorilla marketing methods can pay dividends The average consumer is subjected to an estimated 365,0000 ads a year, or roughly 10,000 ads every single day. Getting your pool company to stand out may require oversaturating your area with ads, which can drive your advertising budget through the roof. So, how do you get consumers’…
Crazy for QR
QR codes are an unavoidable part of modern life, whether in restaurants, outdoor advertising, event ticketing or myriad spaces.
How to Win Followers and Influence Algorithms
As pool professionals, online messaging and reaching your targeted audience can often be a deciding factor in landing new accounts. But do you know where your audience is and who is viewing your information?
Get a Grip on Drip Marketing
Business owners who want to reach their customers on a more personal level have relied on drip marketing campaigns for many years now, but despite being a widely utilized practice, many newer business owners still don’t know what such a campaign entails, while others may not understand how to find the balance between direct marketing and direct badgering.
Cause Marketing
Today’s consumers are now more interested in how a brand addresses social and environmental issues when making a purchase.
Streamlining Customer Service
Responding quickly to homeowners about their pool service could be the difference between retaining customers or losing their business. “If you know consumers, they like the quick reaction times,” says Chris Cavanaugh, owner of Cavanaugh Pool, Spa & Patio in Kentucky, “and if you get to them quick, typically you will land a sale or…
Too Legit
Google has been a market leader in online advertising for years, and continues to crank out a plethora of tools that help advertisers and customers find each other. Garnering over 86% of the search market according to Search Engine Journal, Google is the most popular search engine available globally, which means potential customers see ads…
And…Action!
In the digital age, customers and pool professionals can interact in more ways than ever before. Website building, marketing and general media play significant roles for many pool service and supply companies. One way pool pros can support their customers and the health of their business is through how-to videos. Kelly Skelton, director of marketing…
Keep ’Em Coming Back
From slowed part production and raw material shortages to job market woes, pool and spa customers are experiencing an increase in the time between purchase and delivery. Jennifer Gannon, proprietor at BonaVista Pools in Ontario, Canada, says customers “are finding out that the supply chain is sort of deeply altered for all retailers.” With this…