The Pool & Hot Tub Alliance announced the launch of ProAdvantage by PHTA. Developed in partnership with HUB International, ProAdvantage provides PHTA members — ranging from large-scale enterprises to small businesses — access to high-quality benefits and Property & Casualty insurance solutions.
HornerXpress Worldwide, a division of Team Horner Group, announced the promotion of Gretchen Knaebel-Ross to vice president of HornerXpress Worldwide.
Certus Pest, a top 20 pest control platform, announced the acquisition of National Pool Partners, a multiregional pool service company.
SPS PoolCare, the largest swimming pool service company in the U.S., has acquired Pool Troopers. This combination brings together the nation’s top two pool service providers, expanding SPS PoolCare’s reach to over 42,000 weekly recurring residential and commercial customers across 19 markets in five states.
SafeSplash Swim School, a learn-to-swim and performance-based swim school with a network that includes brands like Swimtastic, Saf-T-Swim, SwimLabs and Miller Swim School, announced the nationwide launch of its S.A.F.E.R. Swimmer Promise.
Landmark Aquatic is offering Life Floor safety surfacing for aquatic facilities nationwide through its partnership with the manufacturer.
AquaWorx has introduced a larger commercial equipment pack designed for aquatic facilities that use large sand filters and pumps.
USA Swimming announced a new multiyear partnership with Endless Pools, naming the company the Official Swim Spas Supplier of USA Swimming through 2028. Beginning Jan. 1, 2026, Endless Pools began providing USA Swimming member clubs, fans and event attendees with access to its aquatic fitness and swimming products.
Magic Plastics has released its 2026 product catalog, a 24-page publication highlighting the company’s full range of pool and spa components.
Team Horner Group announced the promotion of Bob Kulstad to executive vice president and chief financial officer, and Jennifer Doles to vice president of finance and accounting, effective Jan. 15.
Skimmer has released its 2026 State of Pool Service Report, a data-backed look at how pool service companies nationwide are adapting to rising customer expectations, tighter labor markets and continued cost pressure.
POOLCORP, the world’s largest wholesale distributor of swimming pool and related backyard products, announced Kenneth “Kenny” G. St. Romain, senior vice president, will retire from his position in 2026, and John B. Watwood has joined the company as executive vice president.