ISHOF and Fort Lauderdale Celebrate 100 Years of Aquatic History
The International Swimming Hall of Fame and the city of Fort Lauderdale are celebrating 100 years of aquatic legacy.
Natare Becomes 100% Employee-owned
After more than 50 years in business, Natare Pools, a manufacturer of pool equipment and construction systems, has become a 100% employee-owned company.
CCEI Hires Estela Mexia as National Sales Executive
CCEI, a manufacturer of automation, controller and lighting systems, announced it has hired Estela Mexia to the company’s Mexico team as national sales executive.
River Pools Launches New Flat-bottom Model for 2025
River Pools has introduced the A36, the first in a new line of flat-bottom pools, available for the 2025 season.
PHTA Now Accepting Applications For 2025 Greg Garrett Scholarship Award
The Pool & Hot Tub Alliance is now accepting nominations for the 2025 Greg Garrett Scholarship Award. This $5,000 scholarship will be awarded to two PHTA members in the builder or service sector to use for PHTA education or certification.
PHTA WAVE Scholarship Applications Open for 2025
The Pool & Hot Tub Alliance is now accepting applications for its 2025 WAVE Scholarship, which helps young professionals in the aquatics industry access education and training.
New Texas Pinch A Penny Location Supports Flood Relief
Pinch A Penny, America’s largest franchise pool supply, service and renovation company, celebrated the grand opening of its newest location in Lakeway, Texas, with a ribbon-cutting ceremony and donation program on July 8.
Latham Expands Top-selling Astoria Pool Series with New Space-Savvy 12-foot Model
Latham Group, Inc., the largest designer, manufacturer and marketer of in-ground residential swimming pools in North America, Australia and New Zealand, is expanding its Astoria fiberglass pool series with the new Astoria 12 — a 12-foot-by-28-foot pool/spa combination that delivers a variety of features in a compact footprint.
Float Like A Duck Receives 2025 Step Into Swim Grant
Float Like A Duck, a water safety initiative presented by Paragon Pools in Las Vegas, received an $8,000 grant from the Pool & Hot Tub Alliance Step Into Swim initiative.
Soake Pools and Harbor Saunas Announce Partnership
Soake Pools, a leading luxury precast plunge pool manufacturer based in New England, and Harbor Saunas, a custom outdoor sauna manufacturer inspired by both Northeast and Scandinavian design and heritage, announced a strategic partnership.
POOLCORP Launches Nationwide XTREME Days of Customer Appreciation Sales Event
POOLCORP, the world’s largest wholesale distributor of swimming pool supplies, equipment and related outdoor living products, announced its XTREME Days of Customer Appreciation, an exclusive four-day sales event taking place July 16-19 at all SCP and Superior locations across North America.
Easton Select Group Names Roy Harrison as Vice President of Sales and Training
Easton Select Group, a national leader in pool services and backyard leisure solutions, announced the appointment of Roy Harrison as vice president of sales and training, overseeing sales strategy, training programs and growth initiatives for the company’s expanding Plunge Plus pool and service divisions.