Every pool technician carries one of the most effective marketing tools available: a smartphone. Whether documenting a repair or capturing a dramatic pool transformation, techs create content companies can use long after the service call is done.
Marketing is incredibly important in the pool industry, and for service companies adding pool construction or other high-ticket offerings, the challenge isn’t just doing the work — it’s making sure customers understand the new service.
Subcontractors and general contractors rely on each other to get work done — subcontractors help with specialized knowledge or extra support on a job, and contractors secure the projects and create work opportunities.
Pool partnerships promote growth and prosperity when done with poise and purpose. A partnership might mean an understanding based upon a handshake or a contract, but the underlying message is the same: “I trust your company, you trust mine, and we’re going to recommend each other to potential clients.”
CCEI, a manufacturer of automation, controller and lighting systems, announced it has hired Julie Straatman as its marketing and communications officer for Europe and Africa and extending to North American operations.
Thursday Pools, a leading fiberglass pool manufacturer, recently hosted a two-day dealer conference aimed at helping pool professionals enhance their business operations.
Skimmer, the leading software for pool service businesses, announced the release of its second annual State of Pool Service report.
Kristal Needham’s path to founding Freedom Solar Energy began in 2009, during a turbulent time for both the housing and pool industry. Solar pool heating, however, had already been a staple for over 40 years, providing owners with an effective, energy-efficient way to heat their pools. Needham saw this niche as the perfect opportunity to make her mark, especially as government rebates and incentives helped raise awareness about solar energy’s potential.
At 14, Molly Snyder took a job at The Pool Place in Abington, Massachusetts. Starting as a cashier, she quickly expanded her skills, moving on to water testing and working at the parts counter. In 2014, she left the industry to attend Sage College of Albany, where she earned a degree in marketing.
The Northeast Spa & Pool Association, in partnership with the Pool & Hot Tub Alliance, announced the expansion of its membership territory.
Artificial intelligence has revolutionized many industries, and the pool business is no exception.
When finding the best marketing company for your business, trust is the key to success. With so many agencies and professionals, a local relationship may give you the most bang for your buck.