Kristal Needham’s path to founding Freedom Solar Energy began in 2009, during a turbulent time for both the housing and pool industry. Solar pool heating, however, had already been a staple for over 40 years, providing owners with an effective, energy-efficient way to heat their pools. Needham saw this niche as the perfect opportunity to make her mark, especially as government rebates and incentives helped raise awareness about solar energy’s potential.
At 14, Molly Snyder took a job at The Pool Place in Abington, Massachusetts. Starting as a cashier, she quickly expanded her skills, moving on to water testing and working at the parts counter. In 2014, she left the industry to attend Sage College of Albany, where she earned a degree in marketing.
The Northeast Spa & Pool Association, in partnership with the Pool & Hot Tub Alliance, announced the expansion of its membership territory.
Artificial intelligence has revolutionized many industries, and the pool business is no exception.
When finding the best marketing company for your business, trust is the key to success. With so many agencies and professionals, a local relationship may give you the most bang for your buck.
Skimmer has released a free ebook for pool professionals aiming to improve their marketing and elevate their business.
A few pool service companies invest in paid marketing, and there are concerns about training and resources for technicians handling sales tasks.
Marketing is the cornerstone of a successful business, yet many struggle not only with crafting effective strategies but also assessing their impact.
After spending 15 years in the hospitality industry, Marley Cunningham reached a crossroads in her career. She realized she was happiest when exercising her creativity, which happened most often in her marketing roles. So, she pivoted.
Aaron's passion for continuous improvement drives him, as he believes there's always room to become better in the ever-evolving pool industry.
HASA, Inc., a leading provider of premium liquid sodium hypochlorite solutions for recreational, municipal and industrial water sanitization, announced several promotions intended to support the brand’s growth.
GreenStory Global Pool and Spa Filtration, a provider of pool and spa filtration solutions designed to improve water quality and...