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October 27, 2020
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In a digitized world, pool companies have found value in digital billboards. Cavanaugh Pool, Spa & Patio in Madisonville, Kentucky,...
Twenty years ago, people found service providers through friends, neighbors or the community board at a local business. Those days...
Promoting a Grand Opening
When you’re expanding, moving or opening a new location, the to-do list is long, but make sure to consider the...
Just Hit Record
When Lake Air Pool Supply in Waco, Texas, received its first-ever Endless Pool for the showroom in April 2017, sales...
Is Instagram insta-good?
Facebook, Twitter, Snapchat, LinkedIn, Instagram — the internet is crawling with social interaction between consumers and businesses. With so many...
Deploying Social Media Bots in the Pool and Spa Industry
By Evan Dawson Marketing to your ideal customer in 2017 We all know the worst thing you can do in...
New Year Review Checklist
We are all familiar with the definition of insanity: doing the same thing over and over again while expecting different...
When Scott Cohen began using drones for aerial photography in 2013, he was not aware of another pool builder using...
All Eyes On You
Truck wraps, logo uniforms…pool companies have used these and other means to brand and promote their businesses for years. Here,...
in the last two years, marketing on Facebook has become very sophisticated, and advertising there can be profitable when done...
Email Marketing 101 — Monetization
What good is investing in an email marketing campaign if you don’t see a lucrative return on that investment? Depending...
Revamp Your Website
I’d like to ask you some questions: How’s your online marketing these days? What about your website? Is it delivering...
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